“Hardest chain of the year”: Internet reacts to Playboi Carti’s custom YVL chain

Playboi Carti’s custom YVL chain is going viral for its unique design. This piece is a custom-made jewelry chain designed for Playboi Carti, a well-known rapper. The centerpiece of this jewelry line is a pendant shaped like a hand making a certain gesture with the index finger and pinky. This hand gesture is commonly associated with Carti's "Young Vamp Life" (YVL) aesthetic.

"Hardest chain of the year," a user on Instagram reacted.

The whole pendant sparkles and gleams with tiny jewels all over, giving off an icy glow that is dazzling. The nails on the fingers look pretty dark and stand out against the rest of the design.

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Internet reacts to Playboi Carti’s new custom YVL chain

Fans reacted to Carti's new jewelry piece on Instagram and X.

"It’s the ice for me .. The creativity is admirable..." an X user commented.

"If you from Chicago, this a Vice Lord chain, if ya from LA it’s NHC chain lol" another user wrote.

"Carti a vicelord whole time," another X user recated.

"In a room full of art you’d still stare at me," an Instagram user commented.

The jewelry was designed by Mavani, a jeweler known for creating luxury custom pieces for celebrities. Carti's design aligns with his vampire style, which he often showcases through music and fashion.

This necklace is a high-shine piece of custom jewelry made for musicians and artists to wear as a powerful expression of their style and the brand they embody.

Carti is known for his unique fashion style, which is a big part of his public image. He refers to himself as someone who grew up in thrift stores because he just believes that old stuff looks awesome.

GQ describes him as a leader in youth fashion. His style is a mix of different influences—A$AP Mob’s high-fashion look, Lil Uzi Vert’s punk attitude, and Lil Yachty’s playful style.

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Playboi Carti's new album

Carti dropped the album I Am Music on March 14, 2025. The album has 30 songs and includes features from artists like Travis Scott, The Weeknd, Kendrick Lamar, Skepta, Future, Lil Uzi Vert, Ty Dolla Sign, and Young Thug.

Carti also posted some tracks on YouTube and Instagram, including "2024," along with "BACKR00MS" featuring Travis Scott and "H00DBYAIR."

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Carti has also worked as a model. He's walked the runway for both Louis Vuitton and Kanye West's Yeezy Season 5. He has also modeled for brands like VFiles and Drake’s OVO Lookbook.