Gigi Hadid reportedly joins Havaianas as a Global Ambassador: Everything we know so far

Gigi Hadid is the newest global ambassador for Havaianas. The supermodel’s role comes as the brand expands its influence in street style and casual wear. The Brazilian brand unveiled the supermodel as its new face on March 14, 2025, through an exclusive on WWD, after sharing a teaser video on their social media accounts on March 12.

The campaign with Gigi Hadid sees the star in a pink bralette with floral shorts and the Slim Point Flip Flop in yellow and pink. Per WWD's report, Hadid described being a global ambassador for Havaianas as nostalgic.

She stated:

“To be the Havaianas global ambassador is surreal, and a bit nostalgic. Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m excited to be working with this team and I love that Havaianas is making a comeback.”

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More details on Havaianas’ rebrand as Gigi Hadid is named global ambassador

The footwear brand has been on a mission to expand its creative horizon with strategic partnerships and product launches. In April 2024, Havaianas launched a Y2K-esque flip-flops collection in collaboration with Maison Kitsuné.

In June 2024, Havaianas worked with Dolce & Gabbana to launch a unisex collection that fused leopard and zebra prints with the brand’s signature Mediterrano and Carretto Siciliano designs.

Maria Fernanda Albuquerque, Vice President of Global Marketing at Havaianas, stated that Hadid’s appointment as global ambassador was in line with the brand’s goal of building its international community. She added:

"Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement. In this context, we are very proud and excited to announce Gigi Hadid as our new global ambassador. With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition.”

The Havaianas slim pointed-toe flip flops for women come in a variety of six colors including the Rose Gum modeled by Gigi Hadid. They are made in Brazil and feature cushioned footbeds, rubber uppers and soles, and a tonal logo on the straps. They sell for $46 on Nordstrom.

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On March 18, 2025, the brand will release more information on Hadid as its global ambassador. Stay tuned for more updates.