Lately, online rumors have been spreading alleging Nike cut relations with Kai Cenat, a well-known Twitch presenter and content creator, reportedly videotaping a minor in a restroom. Still, closer inspection of reliable sources and data reveals that this narrative is unfounded and looks to be a misinterpretation of previous events.
When he signed a contract with the brand, he created history in February 2024 as the first major streamer to be on the influencer roster of the sportswear behemoth. Hoping to attract younger, more tech-savvy consumers, Nike and Cenat both regarded this alliance as a game-changer.
Nike partnership with Kai Cenat: Controversy Unfolded surrounding recent rumors
Nike reportedly cut relations with Kai Cenat after he reportedly filmed a minor in a toilet. Having said that, the narrative here appears to combine many instances and distortions of the facts.
The current rumor might have originated from a previous incident that involved Cenat's circle. In July 2024, Chris V, his long-time cameraman, who had s*xually explicit text conversations with an underage girl, was openly condemned by Kai himself.
Confirming his firing of the cameraman after the legitimacy of the communications, he made it clear on a live broadcast that he opposes any behavior that abuses children. However, a recent video has surfaced on the internet in which Kai is humorously seen invading a teenager while he is using the toilet. This is condemned by some users on social media.
On sites like X.com and TikTok, these tales have often spread like wildfire. Here, some viewers were misled by sensational headlines and brief, unverified footage into believing a major breach had occurred. This has influenced their opinions of Nike's corporate decisions.
Reports suggesting that Nike cut relations with Kai Cenat after the "bathroom incident" remain unverified. Nike has not said anything or offered any evidence to support the belief that the partnership was called off. Based on reliable sources, the more than a year-old cooperation is still vibrant.
Keep reading SoapCentral for more information.

Your perspective matters!
Start the conversation