Did Kanye West design Kim Kardashian's SKIMS logo? Details explored

The American shapewear and apparel company SKIMS was co-founded in 2019 with an eye on body acceptance and inclusiveness by Kim Kardashian and Jens Grede. Within minutes after launch, the brand turned over $2 million in profit. People still want to know, however, how the visual identity of the company came to be—especially the logo—despite all the money flowing in.

Reportedly West hand-painted the SKIMS logo. He developed the logo, helped with model selection, recruited photographers, and watched package details.

In an interview with Andrew Ross Sorkin in 2019, Kim Kardashian herself attributed credit to Kanye saying:

"For SKIMS, he drew the logo.”

She also said that Ye provided “amazing advice” that helped her overhaul SKIMS packaging. She also called her then-husband “ghost stylist” and “ghost creative director” that helped build the brand and execute her vision.

Did Kanye West design Kim Kardashian's SKIMS logo? What has been reported

Many people's public statements and internet comments have pointed to Kanye West as having a major influence on the early creative process of SKIMS. Kim Kardashian, referring to him as the brand's "ghost creative director," emphasizes his importance behind the scenes for input. By putting his design sensibilities to the fore, he ensured the brand was aesthetically pleasing to customers and radiated elegance and inventiveness.

Many reports confirm West's influence in the early years of brand development. More than simply a casual comment, Kanye's hand-drawn logo reflected his creative perspective. Fans and industry experts concur that West's design philosophy is a major factor in the Kardashian-founded brand's success.

Kim Kardashian has noted that while the hand-drawn insignia is the result of his unique touch, SKIMS was started on collaboration. The company's appearance reflected the result of group thought, in which West's creative prowess coexisted to create a cohesive brand from multiple ideas.

The value of Kanye West's partnership with SKIMS goes beyond the scope of just the logo. His reputation for creative fashion, seen in his brand, Yeezy, adds cultural value to the brand. Experts and supporters of the company see West's involvement as evidence of legitimacy and creative design.

The public acceptance of Kanye's involvement contributes to the narrative that great brands often evolve from varied alliances. Regarding the brand's logo design, the fact that Kanye participated in whatever capacity is evidence that creative partnerships can gradually alter brand identity.

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As "ghost creative director," West had a significant influence on SKIMS's early visual identity and marketing strategy. Nonetheless, the full creative team is contributing to the label's success.

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