“Definition of beauty”: Fans react as Paris Hilton poses for her upcoming ‘ICONIC’ fragrance campaign

Ever present in the spheres of fashion and celebrity, Paris Hilton has piqued public curiosity with her ICONIC scent campaign launch. According to some of Hilton's fans, a "definition of beauty" is her evolving style and the significance of the scent driving conversation about her.

She has included a new scent, Icone Eau de Parfum, in her extensive collection. In an interview with PR Newswire, Hilton claimed,

“ICONIC represents everything I envisioned for our debut at Ulta Beauty. It’s a fragrance that exudes confidence and encapsulates the essence of modern femininity.”

Paris Hilton has evolved during her decades-long career into a byword for elegance and grandeur.

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Fans react as Paris Hilton poses for her upcoming ‘ICONIC’ fragrance campaign

A post was added on the Instagram handle of Paris Hilton, with the caption:

"Every iconic moment deserves a signature scent… and this one’s mine. ✨ I’m so excited and proud to share that my 30th fragrance, Iconic, launches April 2nd at 12PM ET / 9AM PT — exclusively on parishiltonfragrances.com 💖 This one’s for the icons👑 #ParisHiltonIconic ✨✨✨✨✨✨"

Soon, other fans and followers also took to the comment box, writing,

"I can’t wait to purchase your perfume! Love you!!! 🩷" (@michaelasilinger on Insta)

"BOTTLE IS STUNNING!!🥵✨💞" (@sid.y2k on Insta)

"THIS IS NOT A DRILL 👏" (@paulreactss on Insta)

Fans and followers were quick to express their excitement and appraisal for the diva's new venture. Some praised the perfume bottle's looks, while some waited to purchase the scent, and some fully supported her new venture.

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Another post was added to the Instagram page of Paris Hilton, with the caption:

"The wait is over… ICONIC is finally here! ✨💖 This fragrance is so special to me — it’s bold, glamorous, and everything I dreamed it would be. I poured my heart into this one, and I can’t wait for you to experience it. 🥰 Available now, only at parishiltonfragrances.com #ParisHiltonIconic"

The post was flooded with comments such as:

"The most iconic businesswoman of all time 😍💘🎀" (@nicole.roses on Insta)

"just placed my order 💖💎✨😍👀 i've been counting down the days! cannot wait to have this iconic fragrance!!!" (@timmyyhilton on Insta)

Hilton's friends and followers cheered her up for her latest entrepreneurship, while some had already placed an order to extend their love and support.

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A post was also added on the X.com handle of Paris Hilton, with the caption:

"Every iconic moment deserves a signature scent… and this one’s mine. ✨ I’m so excited and proud to share that my 30th fragrance “Iconic” launches April 2nd at 12PM ET / 9AM PT 💖 This one’s for the icons👑 #ParisHiltonIconic ✨"

With a well-planned visual narrative and an aroma that harmonically combines classic elements with modern sensibility, Hilton has once again shown herself as a pathfinder in the field of luxury and beauty. In their responses, both fans and critics have been very favorable; many have praised the advertisement for its bold message and fresh concept of "iconic."