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BTS's Jin helped Gucci's digital marketing campaign for Milan Fashion Week Fall/Winter 2025 with only two posts. Jin was the brand's official ambassador for the event, and his careful social media usage was important in raising the brand's EMV.
Reports claim that Jin's performance was vital for Gucci's huge $24 million EMV achievement. Jin reportedly oversaw over 42% of that total, which translates to approximately $10 million in organic exposure generated exclusively via his social media activity.
Jin reportedly contributed 42% of Gucci’s total EMV at Milan Fashion Week equivalent to $24 million
During the Milan Fashion Week, BTS' Jin presented material with a clever and visually pleasing approach. Keeping with the brand's high-end approach, his social media entries blended striking images with subdued brand messages.
Jin's ability to enthrall millions of people drove the engagement rate for the sector well above average. This huge degree of involvement helped the buzz as well as the measurable EMV.
Over decades, Gucci has secured a popular position in the luxury fashion segment because of its special mix of curated use of quality materials and classic elegance. Jin's well-chosen attire for the event featured diamond ear cuffs and other trademark accessories from the brand.
One often used metric for the influence of brand ambassadors such as Jin is Earned Media Value (EMV). It gives an influencer the monetary value of natural social connections.
Tweets featuring Jin during Milan Fashion Week showed the brand's digital impact by creating strong impressions and turning them into quantifiable facts. The engagement rate of over 10% on his posts immediately affected the significant amount of the total EMV that was turned into viewer interactions.
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For premium brands, influencer marketing may have measurable outcomes; Jin's involvement in Gucci's Milan Fashion Week campaign is a notable example of this. His posts accounted for more than 42% of the brand's total Earned Media Value of $24 million. Jin established the effectiveness of digital engagement in raising a brand's market presence and enhancing its reputation.
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