Becky reportedly emerges as the top influencer for Chanel FW25 show with an EMV of over $49.8 million

Chanel has made an effective leap in EMV, moving from sixth place last season to third with 49.8 million and the major contributor to this surge is Becky. Rebecca Armstrong, also known as Becky, Thai-British actress and singer, whose influence accounted for 9.4 million in EMV.

The Chanel Fall-Winter 2025/26 Ready-to-Wear show captivated audiences at the Grand Palais in Paris. The iconic glass roof provided a dramatic backdrop for this collection that played with scales textures and ethereal details. A prominent ribbon installation rose at the heart of the nave, reinforcing the brand’s artistic vision. Scroll down and get insights about the event.

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Becky Tops Chanel FW25 Influencers with $49.8M EMV

Chanel generated an EMV of $49,835,965, with Becky emerging as the top influencer by total EMV. This highlights how important and influential Southeast Asian talent is becoming globally in the fashion world.

Here are the top 10 brands of AW25 by EMV in $:

1. Dior - EMV: $61,414,047
2. Maison Valentino - EMV: $61,287,170
3. Chanel - EMV: $49,835,965
4. Louis Vuitton - EMV: $49,640,461
5. Saint Laurent - EMV: $35,969,753
6. Prada - EMV: $31,717,617
7. Miu Miu - EMV: $29,427,153
8. Gucci - EMV: $24,848,732
9. Fendi - EMV: $24,011,157
10. Dolce & Gabbana - EMV: $23,484,376

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Highlights of the Chanel Fall-Winter 2025/26 Ready-to-Wear Show

The Chanel Fall-Winter 2025/26 Ready-to-Wear show collection showcased a dreamlike aesthetic, incorporating bows of various sizes, illusion tulle, delicate lines, and tweed featuring trompe l’oeil effects.

Accessories also made a statement, with heels fashioned from a single pearl, adding an element of refinement and surprise. Yet again, Chanel shows how well they blend tradition alongside creativity, ups the charm of their signature style with some real poetry.

Notable figures, including Wang Yibo, Naomi Campbell, Dakota Fanning, Liu Wen, and Simone Ashley attended the fashion event. Their presence further strengthened Chanel’s cultural reach and influence.

Chanel's Instagram caption read:

"In a spectacular and poetic setting, beneath the glass roof of the Grand Palais, in Paris, ambassadors and friends of the House Rebecca Armstrong, Dakota Fanning, Liu Wen, Charlotte Cardin, Seojun Park, Rebecca Marder, Riley Keough, Phoebe Tonkin, Tyla, Chang Chen and Caroline de Maigret attended the CHANEL Fall-Winter 2025/26 Ready-to-Wear show."

At the event, Becky is seen wearing an elegant costume featuring a pastel tweed jacket and a skirt. This tweed fabric is full of fresh, soft pastel colors like dusty lavender and soft pink mixed in with cerulean blue, and it has this sophisticated look that is fresh too.

The jacket is slightly asymmetrical with an overlapping front design, adorned with large buttons, and has white lapels contrasting with the tweed. She dons a delicate blouse with flowers matching the soft pastel tints of her ensemble.

Becky's accessories are a little chain purse, and she dresses down the look with simple jewelry.

Chanel continues to strengthen its position as a leader in the luxury industry, marking another successful season while Becky has made a deep impact by emerging as the top influencer for the Chanel FW25 show.