Adidas sells all "Yeezy" inventory from Kanye West's collaboration: Drama explained

Adidas has officially sold Yeezy sneakers, the well-known brand created out of a once-revered relationship with Kanye West (now Ye), marking the end of a period in sneaker culture. This startling change has rocked the shoe business right from its foundation. This choice not only marks the end of a lucrative relationship but also demonstrates how much public opinion can influence large corporations.

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Adidas completely liquidating "Yeezy" inventory from Kanye West's collaboration: More Details

Launched in 2013, the Adidas-Yeezy alliance started a cultural explosion that increased Adidas' profile all over and changed the sneaker culture. October 2022 saw an unexpected turn for things when Adidas cut ties with Kanye West for his series of antisemitic remarks.

Following the agreement's termination in May 2023, Adidas began methodically liquidating its remaining Yeezy stock. The company sold out its inventory gradually in the next months, at last running out all of the Yeezy sneakers in the fourth quarter of 2024.

Adidas' Chief Financial Officer Harm Ohlmeyer declared at a press conference recently;

"There is not one Yeezy shoe left, it has all been sold and that episode is behind us."

This statement serves as a closure to the brand's termination of the collaboration with the rapper. The decision to sell off the remaining shares was motivated by financial prudence as well as a want to separate the company from the issues afflicting the partnership.

After Yeezy inventory has been completely sold, Adidas can now focus on its future. Although the Yeezy era will always be distinguished by financial growth and just as much debate and challenges, it appears like Adidas is ready to move on and invest its money in fresh, interesting ideas.

The fashion sector is closely monitoring what Adidas does next, as it might be a model for how large corporations manage celebrity connections in this era of quick public opinion shifts.

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