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Versace, the legendary Italian luxury fashion house, has always been synonymous with bold designs, opulence, and innovation. The company produces clothes, accessories, and haute couture under its Atelier Versace brand. The company logo is inspired by the Greek mythology woman Medusa. Versace was founded by Gianni Versace in 1978. After Gianni's death in 1997, his brother Santo and sister Donatella guided the company.
The company has partnered with famous celebrities and supermodels. Check out the fascinating facts about the fashion brand.
7 facts about Versace that will have any fashionista shook
1. Donatella was Gianni's Only Muse
Gianni regarded his sister Donatella as his inspiration. He was greatly influenced by her. Gianni persuaded Donatella to dye her hair blonde when she was just eleven years old because he thought it would look good on her.
This incident served as the inspiration for his fragrance, Blonde, years later. Donatella contributed to developing the brand's image by providing design suggestions. In 1989, Gianni gave his sister Versus a unique present to acknowledge her talent and express his support for her.
2. The Iconic "That Dress" Redefined Red Carpet Fashion
The fashion company's iconic design is a black dress Elizabeth Hurley wore in 1994. It is called "That Dress" and was held together by oversized gold safety pins. The dress also featured a plunging neckline and a thigh-high slit. Hurley wore that dress to the premiere of Four Weddings and a Funeral. The dress brought her stardom.
3. The fashion company Inspired Google's Image Search Feature
The brand's influence extends beyond fashion. Its designs played a role in shaping internet technology. In 2000, Jennifer Lopez stunned everyone at the Grammy Awards like a bright emerald star in a Versace gown. The plunging, jungle-print gown garnered so much attention that Google created the Image Search feature after the incident.
4. The Tragic Death of Gianni Shook the Fashion World.
On July 15, 1997, Gianni was tragically murdered outside his Miami Beach mansion by serial killer Andrew Cunanan. His sudden passing sent just as big shockwaves through the fashion world and beyond. Back then, Versace was shining at the top of its game.
5. The Medusa Logo Has a Mythological Connection
The iconic Medusa head logo is part of the fashion company brand, and it's entirely wrapped up in Greek mythology. Gianni chose Medusa for their logo because something is alluring about her way of looking at people. When someone meets Medusa's gaze, they sway right from attraction, falling completely under her spell.
6. The company Revolutionized Fashion's Relationship with Celebrities
Celebrity endorsements in fashion are rare, but Versace is built differently. Gianni shocked the fashion industry by making friends with popular celebrities to grow his company. He collaborated with fashion icons such as Michael Jackson, Madonna, Elton John, and Princess Diana. Thus, he created unique ensembles.
7. The company Became Fur-Free in 2019
The fashion company stopped using fur in 2019. According to Donatella, she did not want to harm animals for the sake of fashion. Thus, the company took a significant ethical stand. Companies like Gucci also stopped using fur.
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The fashion brand is always pushing the limits, whether it's through radical designs that stand out, collaborations with big stars, or its sway on pop culture and tech.
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