“Marketing on point”: Fans react to Kim Kardashian’s latest ad film for SKIMS Ultimate Butt Push-Up Enhancing Bodysuit 

SKIMS has launched a new campaign featuring Kim Kardashian and Netizens have reacted positively to it. On February 12, 2025, the shapewear brand announced the launch of its Ultimate Butt Push-Up Enhancing Bodysuit on its Instagram with a fun and short video.

The ad sees model Lily Easton complaining about her physique before Kim Kardashian, who is called “Fairy Butt Mother” swoops into the rescue dressed in Skims shapewear and wings.

The video refers to the Cinderella story and uses funny dialogue to advertise the Ultimate Butt Push-Up Enhancing Bodysuit launching on February 13, 2025. The video was captioned:

“COMING FEBRUARY 13: THE ULTIMATE BUTT. Five years in the making, our ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother @KimKardashian.”

@Jenic0le commented on the video:

“Okay, marketing on point.”

Others shared the same sentiment and praised the brand’s marketing tactic.

Others found the video amusing and expressed such:

Others showed love to Kim Kardashian in the comments and referred to her as the “Fairy Butt Mother.”

The Ultimate Butt campaign was written by comedian and writer Michelle Wolf and was shot by Ben Carey alongside SKIMS creative team which included: Kim Schraub, Danya Dargham, Stefania Consarino, and Maddy Milburn.

---

More details on Kim Kardashian's Ultimate Butt collection

The Ultimate Butt collection is described as one that provides solutions that are pure magic. The collection features the Butt enhancing padded shorts that are priced at $78, Butt enhancing padded leggings priced at $88, a push-up butt-enhancing padded mid-thigh bodysuit priced at $158, and an open-bust padded bodysuit priced at $88.

Kim Kardashian who serves as SKIMS’ chief creative officer, according to WWD Magazine’s report of February 12, 2025, described the collection as a way to push boundaries humorously:

“I love being able to push boundaries and bring humor to our campaigns. We love showing how looking and feeling your best should be as simple and easy as putting on Skims.”

The SKIMS Valentine’s Day 2025 collection is available on the brand's website and features classic underwear designs and loungewear maxed with laces, bright color palettes, and heart motifs. The brand’s Valentine’s Day campaign featured BLACKPINK’s Rose.