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ITZY’s Yeji received official announcements as the new brand representative for Roger Vivier which operates as a French luxury brand. The official announcement of Yeji's ambassador role was made public on February 20, 2025, marking her rising status in the Fashion and Entertainment sectors. Yeji's fashion style combined with her powerful stage demeanor matches perfectly with Roger Vivier's luxury brand identity.
Both ITZY fans and supporters of Roger Vivier are enthusiastic about the collaboration between Yeji and the footwear company. ITZY member Yeji attracts admirers who support her choice to endorse a brand that merges history and elegance because this decision distinguishes her from other luxury brands.
Fans eagerly await her upcoming solo mini-album release in March of 2025 since it increases excitement about all planned future projects.
"Yeji is such a queen! Love this partnership!" said one fan on X
"That’s our girl!!! YEJI ROGER VIVIER AMBASSADOR" commented another fan on X
"OUR YEJI OMGGG IM SO HAPPY" said another fan on X
"SO PROUD OF HER!!" commented another fan
"The future fashion icon got her first solo brand deal after all those years. She deserved it." said a fan on X
"THAT’S RIGHT!! YEJI DESERVES EVERYTHING IN THIS WORLD!!"" said a fan on X
"First Yejis solo now this yeji im seated" commented another fan on X
""Yes girl go get that expensive Belle vivier shoes & bags pls! Sksks"" said a fan
What did ITZY’s Yeji campaign debut look?
ITZY’s Yeji's presented a contemporary sophisticated style when she served as Roger Vivier's first advertising model. A black mini dress featuring delicate embellishments paired with Roger Vivier’s Viv’ Choc platform heels formed her elegant outfit. The dress achieved perfect harmony between basic elements and deluxe design to deliver a compelling visual effect for the campaign photographs.
Yeji created a makeup look that had natural dewiness combined with pastel pink hues. The simple design style of this outfit made the jeweled Viv’ Choc handbag shine as its main focal point. The designer team chose looks that featured Yeji in her casual elegance to let Roger Vivier's products shine.
The marketing initiative used a distinctive setting that combined customary elements with current trends. The brand’s pieces captured attention through neutral backgrounds and elegant illumination that placed them at center stage. Yeji showed both a mature elegance and an accessible personality that turned the campaign into an effective visual project that matched Roger Vivier’s brand values.
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When did ITZY’s Yeji join Roger Vivier, and what does it mean for the brand?
The brand made an official announcement on February 20, 2025, declaring ITZY’s Yeji as its new ambassador for Roger Vivier. Roger Vivier has made this strategic business decision to establish ties with younger consumer demographics specifically in Asian markets. The brand anticipates that Yeji will harmonize contemporary fashion trends with the heritage of the brand to connect with younger consumers.
Sourcing ITZY's Yeji demonstrates Roger Vivier’s strategic move to expand its international presence. Yeji attracts many fans through her work in ITZY so she has gained recognition for breaking fashion rules.
Through this partnership, ITZY advances towards a new chapter in her professional life that extends past musical endeavors. The decision of K-pop idol Yeji to work with Roger Vivier demonstrates her goal of establishing a separate presence in the high fashion industry.
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What creative direction can one expect from this partnership?
Creative campaigns involving ITZY’s Yeji are expected to be led by Gherardo Felloni, Roger Vivier’s creative director. Felloni is known for his bold designs and innovative storytelling, which aligns well with Yeji’s dynamic persona.
Future campaigns will likely focus on highlighting the brand’s signature accessories, such as the Viv’ Choc and Belle Vivier shoe collections. The target audience will explore the methods by which these designs evolve from conventional to modern style approaches. Due to her artistic versatility, Yeji represents an optimal choice to display mixed traditional and contemporary aesthetics.
Supplementing the brand with new features would lead to higher user interaction and strengthen customer associations with the brand. Social media collaborations will serve as a fundamental driver for Roger Vivier to grow its digital positioning.
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Trending
ITZY’s Yeji appointment as Roger Vivier’s brand ambassador marks an exciting new chapter in her fashion journey. Through ITZY’s Yeji partnership with the French luxury brand, she is poised to bring fresh energy to its collections while maintaining the brand’s core values. As campaigns roll out, fans and fashion enthusiasts alike will be watching closely for Yeji's next moves.
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