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Justin Bieber has gotten fans excited about his collection of SKYLRK footwear, which has been teased on several occasions in the past few days. The Purpose singer shared teasers of different footwear silhouettes on Instagram and hinted that they may launch in the near future.
He shared a video showing a cross-section of footwear silhouettes on March 15, 2025. Some of the designs caught in the video included fur-lined boots, fleece slippers, slip-ons, and sneakers.
In another post, the singer showed a closer look at pink fur sneakers with the brand logo imprinted underneath. Other footwear designs shared on Bieber’s social media included color iterations of sneakers.
Justin Bieber hasn’t revealed the launch date of his SKYLARK footwear, but he seemed to suggest that he would be launching soon when he tagged Gunna and Kai Cenat in an April 17, 2025, post with the caption: “Should we activate?”
More details on the upcoming SKYLRK launch as Justin Bieber denounces former fashion label Drew House
Bieber’s teaser videos of his upcoming SKYLRK launch come days after he renounced his fashion Label, Drew House, and urged fans not to patronize it. Drew House was launched in 2019 and is known for its unisex clothing.
The streetwear brand focuses on casual, comfortable, and stylish designs that promote self-expression. A yellow smiley face logo distinguishes the brand’s prices.
On April 10, 2025, in a now-deleted post, the Canadian star stated that he was no longer associated with Drew House and warned fans to desist from patronizing it:
“I, JUSTIN BIEBER, AM NO LONGER INVOLVED IN THIS BRAND. DREWHOUSE DOESN'T REPRESENT ME OR MY FAMILY OR LIFE. IF YOUR ROCKING WITH ME, THE HUMAN JUSTIN BIEBER, DONT WASTE UR MONEY ON DREWHOUSE,” the 31-year-old pop star wrote over a screenshot of Drew House's Instagram account.
Before Bieber disassociated from Drew House, he introduced SKYLRK through a cryptic post shared on April 4, 2025. The post was an animated video of Justin setting fire to a building with Drew House insignia and memorabilia noticeable in it.
He then joined his wife, Hailey, and son, Jack Blues, as they entered another building. The video, which features Eddie Benjamin’s Maniac as background music, ends with the word SKYLRK flashing on the screen.
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A teaser video on Bieber’s Instagram suggests that the upcoming footwear collection might also accompany eyewear and clothing. At the time of writing, no official announcement had been made about SKYLARK or its footwear collection. The brand’s Instagram account remains inactive. Stay tuned for more details.
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