“In his modeling era”: Fans react as Max Verstappen becomes the newest global brand ambassador of AlphaTauri

Max Verstappen is officially an ambassador for AlphaTauri. The fashion and lifestyle label for Red Bull announced on February 11, 2025, that the Four-time F1 World Champion would be joining their family via a newsletter.

They also updated Netizens on Instagram with images of Verstappen. The first slide sees the sports driver in a crisp black blazer atop a brown crewneck shirt and black slacks. A pair of white sneakers complete the casual vibe.

Verstappen stands with his hands in his pocket against the backdrop of a plane with AlphaTauri printed on the body. The second slide shows Verstappen against a blue backdrop wearing a navy blue high-necked jacket on top a black top and tailored navy blue pants.

The Instagram post was captioned:

“Excited to welcome four-time Fornula 1 World Champion @maxverstappen1 as our Official Global Brand Ambassador.”

Netizens were impressed by his visuals for the campaign. @heyitsdellaa commented:

“ In his modeling era.”

Other fans shared the same sentiments and praised the Formula 1 driver for looking like a model.

Some fans couldn’t believe that Verstappen was wearing anything other than racing gear and expressed their disbelief in the comments.

Netizens praised the race driver for his looks.

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Max Verstappen on his career as a racer, key to victory and achieving balance

AlphaTauri introduced Verstappen as their newest global ambassador with the statement:

"Max Verstappen and AlphaTauri proudly launch an official partnership with the Four-Time F1® World Champion becoming a Global Brand Ambassador in 2025. In this role, Verstappen will highlight AlphaTauri’s fashion on a global scale, traveling to 24 different racing locations worldwide for the 2025 season – and doing so in style."

AlphaTauri also got up close and personal with Verstappen as he revealed some of his keys to victory, travel journeys, and how he achieved balance in his life. When asked about his key to success, Verstappen stated that he surrounded himself with his family and friends and got enough rest.

The race car driver also emphasized teamwork as the key to victory and revealed that Japan was one of his favorite spots to travel to:

“Everyone should see it once in a lifetime. Travel to Japan, for sure!” he exclaims. Austin is also a really cool place; Miami too. In Europe, a lot of the more traditional tracks are amazing. It‘s often the track for me that defines the place; sometimes it‘s the city.”

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Verstappen known for his long history with AlphaTauri, stated that he loved the fashion brand’s pieces as they were comfortable, stylish, and slick.