"Immediately YES": Fans react excitedly to Hailey Bieber launches new Lip Contour for Rhode

CINNAMON ROLL LIP TINT🧸 inspired by my homemade cinnamon rolls ( image via @haileybeiber/Instagram)
CINNAMON ROLL LIP TINT🧸 inspired by my homemade cinnamon rolls ( image via @haileybeiber/Instagram)

"Immediately YES." That is the energy sweeping across the internet since Hailey Bieber posted her announcement for the newest Rhode beauty product: Peptide Lip Shape contour. Teasing the sleek addition to her beauty empire on an Instagram post with the caption "Just a girl who needs her Peptide Lip Shape," Hailey teased social media, and everyone seems to already call it their next obsession, ahead of its availability on January 30.

A fan commented,

Immediately YES!! Need one Hailey

Social media is literally on fire with Hailey's sleek new addition to her beauty empire. Shot by a legendary photographer Carlijn Jacobs, that post oozes of a classic Rhode: minimalist, fresh, and effortless chic. That is what Hailey embodies: radiant skin, and lip contours that perfectly look to elicit a consumer's question on what this new product will do.

Fans have come to expect high-quality, clean formulations from Rhode, and the Peptide Lip Shape promises to deliver just that, combining hydration, plumping, and definition in one game-changing product.


The Buzz And The Fans

The comments section of Hailey’s post quickly turned into a love fest, with fans and followers alike hyping up the announcement. One commenter wrote,

"Mother is working hard 🔥"
Fan's comment (image via Instagram)
Fan's comment (image via Instagram)

while another said,

“who runs the world? rhode !!!”
Fan's comment (image via Instagram )
Fan's comment (image via Instagram )

The excitement is not playful but rather testifies to the loyal fan base of Rhode, which trusts the brand to deliver a product that will actually work. Beauty influencers didn't think twice about sharing their predictions for the product. One of them exclaimed,

"The first two I neeeeedddd so badddd"
Fan's comment (image via Instagram )
Fan's comment (image via Instagram )

Another influencer showcased her excitement by commenting,

"You teased us for TOO LONG! Excited to try!!"
Fan' comment (image via Instagram)
Fan' comment (image via Instagram)

Whatever it is, there are fans of confidence that it will live up to the hype.


Why This Launch Matters

The Peptide Lip Shape Contour is Rhode's first foray into the world of lip contouring. Hailey's brand, though still fairly young, has made some noise with her skincare staples, including the cult-favorite Peptide Glazing Fluid and Barrier Restore Cream. With this release, Rhode is entering a new space that has beauty and skincare combined, and giving the consumer something functional and luxurious at the same time.

The Peptide Lip Shape by Rhode will win over the hearts of fans since, unlike all other products, it will emphasize a natural look rather than hiding it. One can almost be pretty sure about what an ideal synthetic definition result would be, and that, it would naturally perform contouring and moisturization of the lips together.


What Makes It Unique

The company has always been a quality simple affair. Just at a time when consumers are becoming increasingly worried about what's inside their beauty products, Rhode's clean, effective ingredients really resonate with the modern consumer. The Peptide Lip Shape is no exception.

For that matter, Hailey herself is a marketing goldmine. She has inspired millions with her understated and effortless glamour.

The product name itself " Peptide Lip Shape" notifies the reader about the lifting and tightening of the lip shape while at the same time keeping them soft and moisturized. Thus, goes perfectly with Hailey's aesthetic.


Countdown to January 30

Fans are already impatient for what they insist, will be a close sell-out drop, as the date approaches quite quickly. Rhode has turned out to be very popular with each drop so far. This has resulted in the selling-out of all items within a few hours of striking stores.

Rhode's Peptide Lip Shape is not a product just built to sell; it's also a moment. From the Instagram teaser to the hot gossip on social media. Hailey Bieber has done it yet again: proving what she is best at: stitching beauty, skincare, and lifestyle into one coherent and desirable theme.

For the fans, of course, it's not just about the perfectly shaped lip but rather the very successful entry into the effortlessly cool Rhode way of life.

From super-high-fashion, super-low-key ad to the quality promise itself, everything feels calculated: Fans are going to, of course, trust that if Hailey puts her name on it, it's something worth getting hyped about.

Edited by Tanisha Aggarwal
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