SKIMS is rumored to partner with Nike in the upcoming months for an apparel collection. The news was first uploaded by an X account with the name @JustFreshKicks, which covers upcoming sneaker news and updates.
The Kim Kardashian brand has collaborated with Dolce & Gabbana, featuring Kourtney Kardashian in November and Rosé from Blackpink for the Valentine's Day collection in January.
The apparel brand has also collaborated with the NBA in the past for an underwear collection for the NBA players and is now planning to collaborate with Nike, which is also a sponsor of the NBA, G League, and WNBA.
The rumored collection is expected to combine Nike's sports expertise with SKIMS' fashion designs. However, both Nike and SKIMS have yet to confirm the news of the collaboration.
Without losing a beat, one user (@THill_13) on X tweeted,
"Goddamit, I thought I’d never wear skims."
Let's take a look at how other fans have reacted to this exciting rumor.
Fans have mixed reactions about the Skims x Nike collaboration
A sneaker news account on X, @JustFreshKicks, uploaded a tweet on February 17, announcing the news of the Nike x SKIMS upcoming collaboration. The tweet showed Kim Kardashian posing for the SKIMS x Nike with a range of apparel.
The tweet received attention from SKIMS and Nike fans, who gave their reactions to the upcoming rumored collaboration.
Another user, @kaaylam_, commented,
"Here for ittttttt 😻"
A user, @ginamilan_, replied,
"DOPE!"
Another user, @DonButler20, wrote,
"Ooou Kim hustling fr"
Among the excited fans, there were many users who showed their disappointment in the new Nike x SKIMS collaboration.
A user, @El_Meetch, wrote,
"just finished saying yesterday how a feel her whole goal with skims is to have as many collaborative names next to it as possible. Like the NBA, dolce and Gabbana, now NIKE. Is she selling a product or the lure of Kim Kardashian anyway, no thanks @Nike"
Another user, @Quietlytoni, commented,
"It's starting to feel like money grabs."
Another user, @alale8, replied,
"Next will be sneakers 😭"
While some users are excited about the collaboration, others think it’s more about Kim Kardashian’s brand SKIMS trying to get more attention. A few users also feel the partnership is more about increasing sales and brand value than focusing on the quality or uniqueness of the products.
Both SKIMS and Nike are highly popular brands, and their collaboration is certainly going to attract many eyes. It might cater to both sports lovers and fashion lovers, targeting the brands' target audiences.
With recent SKIMS collaborations with Dolce & Gabbana in November, The North Face in December, and Rosé for the Valentine's Day collection in January, the brand is actively pursuing new partnerships.
The release date of the Nike x SKIMS is yet to be confirmed by the brands. The price of the Nike x SKIMS collaboration is likely to be on the higher side, based on the prices of SKIMS' previous collaborations.
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