The Weeknd releases limited-edition “Hurry Up Tomorrow” merch collection: All you need to know 

The Weeknd has teamed up with Spotify and XO to create merchandise to celebrate the installation of the Hurry Up Tomorrow Pop-Up Experience at the Rockefeller Center in New York. The event commemorated the launch of the Canadian artist’s latest album, Hurry Up Tomorrow, released in January 2025.

The Pop-Up experience, which was held from January 31 to February 2, 2025, was an experiential art installation meant to give fans an insight into the inspiration behind The Weeknd’s latest album. The event also showcased exclusive merchandise like leather jackets, tee shirts, fleece, and bandanas.

The newest release is an extension of the capsule collection from the Pop-Up Experience and is only available for a limited time on the XO website. The price ranges from $25 for a bandana to $800 for a leather jacket. Continue reading to explore the collection’s pieces.

---

More details on The Weeknd’s Hurry Up Tomorrow merch collection

Some of the standout pieces from The Weeknd's Hurry Up Tomorrow merch collection include the Afterlife T-Shirt, which features screen-printed Hurry Up Tomorrow graphics on the front and sells for $50, the End Heavyweight Pullover hoodie, emblazoned with the album’s graphics in white and red for $140, and the Spiked Logo Premium Leather Jacket for $800. The Spiked Logo Bandanna features white album-themed graphics against a black background and sells for $25.

The End Foam Trucker cap is dressed in black with “The End” printed on the front in white. The cap comes with a price tag of $50.

The xo official page debuted the collection’s pieces on Instagram, and netizens complained about the pricing being on the high side.

“$800 for the leather jacket is crazy work Abel,” @kiitty_kaatt commented.

“Need that leather jacket but not for $800,” @khang321 added.

“sir we spent our soul on these tickets I have nothing else to give,” @sxsmc.stated

“This is one of the best merch but I’m broke,” @tothe.moon.ndback complained.

“One of the worst collections in terms of price,” @th0mas_xo_ expressed.

Others didn’t mind the pricing and expressed their love for the collection.

“I'M WILLING TO PAY FOR IT GIVE IT TO ME,” @xohtwood stated.

“Got my sweatpants 😍🙌🏻” @taylinjarrett stated.

“xo is a lifestyle, not a choice,” @thejordonkelly added.

“Had to get all of it 🔥” @adriifdezm commented.

---

Other items in the collection include the Runaway Heavyweight sweatpants, the Spiked Logo bomber jacket, the Runaway hooded leather jacket, the Hurry Up Tomorrow digital album, and the Hurry Up Tomorrow (Complete Edition) Clear Vinyl 2LP. Visit the XO website for more details.