“He deserves”: Fans react as Versace appoints Hou Minghao as its Fragrance ambassador

Hou Minghao was recently seen at the Versace Fall/Winter 2025 show. The Chinese actor and singer also uploaded a post with Donatella Versace, the brand's chief creative officer.

Not long after the post, Versace announced Hou Minghao as their new fragrance ambassador. In the post, Hou Minghao was also seen holding the LA COUPE DES DIEUX print blanket that was given to all the attendees by Versace. The blanket retails for $1350 on the Versace website.

Better known as Neo Hou, the actor has played roles in hit movies and series like The Devotion of Suspect X, When We Were Young, and Dashing Youth. He is also an ambassador of Montblanc, FILA FUSION, FRED, and Blue Moon.

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Fans are excited as Hou Minghao becomes the new Fragrance Ambassador of Versace

The announcement was made on Versace's official Instagram account on March 3. The photo was taken during Hou Minghao's appearance at the Versace Fall/Winter show, where the actor was seen in a printed shirt with a black coat and black leather pants. He was also wearing gold rings and black sunglasses to match the style.

The post soon gained the attention of many Versace and Hou Minghao fans, who showed their reactions in the comment section. Let's take a look at a few of them.

"He deserves! Stunning! @houminghao ✨🔥," a user, @raposinhajess, commented.

"Hou Ming Hao looks so cool in Versace 😍😍😍❤️❤️❤️," a fan account, @houminghao_id, wrote.

"Thank you, Versace for this collaboration.!! Every suit that Xiaohou dressed in looked so amazing. Love the brand and stylish and designs!! Thanks to the design team behind the scene and girl boss, the lovely Donatella Versace 💛💛💛💚💚💚🥝🥝🥝," another user, @msous__soleil, added.

"Big congrats to Versace & Hou Minghao!!! 🔥🔥🔥," a user, @meow_meow_hmh, posted.

"Congratulations @houminghao Wishing for a successful cooperation ❤️," another user, @yulanguang, wrote.

"cheering for xiao hao ❤️🙌," another user, @prexzyc_prexious, commented.

The actor and singer will likely promote the EROS Energy, Dylan Blue, EROS Flame, Eau Fraiche, and other famous fragrance lines of Versace. However, the final details of the fragrance line and which campaigns he will star in are yet to be revealed by Versace.

Last year, Versace announced Bai Jingting as their global fragrance ambassador. During his campaigns, The First Frost actor promoted the Yellow Diamond and Eros Pour Femme fragrances.

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Along with Hou Minghao, several other celebrities attended the Versace Fall/Winter fashion show, including Cillian Murphy, Taylor Hill, Marco Mengoni, Ice Spice, Hande Erçel, and Heart Evangelista. The full show is now available to watch on the brand's website.