H&M taps Caroline Polachek, FKA Twigs, and Tyla for the latest SS 25 collection

H&M has launched the SS 25 collection featuring Caroline Polachek, FKA Twigs, and Tyla. According to the brand, the new collection takes its inspiration from feminine clothing that fits the spring and summer vibes.

H&M's Design Director, Eliana Masgalos, gave the details of the new SS25 collection in the press by adding,

"This season, we were inspired by different stages and moments of women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom."

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What did Caroline Polachek, FKA Twigs, and Tyla wear for the H&M SS25 photoshoot?

In the photo shoot, Tyla was seen wearing an oversized shirt in pale yellow and a stripe pattern that retails for $44.99. She paired it with a coated mini skirt in cream color that retails for $34.99 and a pendant necklace in a gold color that retails for $24.99 on H&M's website.

Caroline Polachek wore a strappy chiffon dress in a beige/snakeskin pattern that retails for $54.99. She paired it with a leather jacket in dark brown that retails for $429.

As for FKA Twigs, she paired the same jacket with a long chiffon dress in a dark brown color that retails for $44.99.

H&M gave a detailed description of the items in the new SS25 collection in the press by saying,

"The collection is rich in classic rock ‘n’ roll staples, from voluminous sheer blouses through to lace-up shirting and tunics. Pieces shine with intriguing textural detailing, from ornate edging on collars and cuffs, intricately crocheted dresses, mini-skirts with braiding or stitch embellishments, and laser-cut pleated ruffle skirts, tiered for maximum movement. Structured, tougher elements add balance –from a striking studded blazer to 70s multi-pocket jackets, rendered in leather."

The brand further added the description of the accessories included in the collection by adding,

"There are slouchy shoulder bags in a variety of scales and finishes, including with lace-up seams. These can be styled with snake-print slippers and waist-belts, and festival-ready biker boots. Jewellery includes antique-style dangling pendant necklaces, tassel earrings, chunky bangles and chokers, and rings and elegant cuffs in both metal and resin-style materials. Pilot-style sunglasses complete the look."

The H&M SS 25 collection is now available on H&M's website for purchase. The brand is also hosting a fashion and music festival in Los Angeles on April 9 to honor the collection.

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The ambassadors of H&M include Maisie Williams, who joined the brand as a global sustainability ambassador in April 2021. The company is also planning to expand into Brazil, with both physical stores and an online shopping platform set to launch in 2025.