“Full raise for whoever made this happen”: Fans swoon over Bad Bunny’s look for Calvin Klein campaign

Bad Bunny is featured in a new Calvin Klein ad supporting the Spring 2025 Icon Cotton Stretch underwear range. Photographed by Mario Sorrenti, the campaign features Bad Bunny in several striking photographs. Shot in Puerto Rico, the pictures revolve around the artist's body and tattoos with his track "EoO" playing in the background.

The campaign highlights Calvin Klein&'s revamped undergarments, which feature the stitch-free waistband and supportive contour pouch. Particularly since the photoshoot was conducted in his motherland, Bad Bunny's participation brings a bit of cultural relevance. The promotion of the official campaign occurred on March 17, 2025, and, among other ways, it was done through social media.

This project combines the popularity of Calvin Klein and Bad Bunny in fashion. The campaign shows style and originality, another achievement for the artist as he keeps asserting himself in the world of fashion. Many fans took to social media to express their views about the campaign.

“Full raise for whoever made this happen” said a fan on Instagram

"RAW, next question." said a fan on Instagram

"Papa God! what a blessing" said another fan

"woof woof baby" said a fan

"You are the love of my life I swear" remarked a fan

"I love you my love" said another fan on Instagram

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What was featured in the campaign?

The campaign focuses on Calvin Klein's Spring 2025 Icon Cotton Stretch underwear collection. Bad Bunny is modeling black and white boxer briefs. The collection features a stitch-free waistband and a supportive contour pouch designed for comfort. The aim is to provide enhanced fit and functionality.

The campaign adopts a black-and-white aesthetic. He is shirtless in some of the pictures, showing off his tattoos. They are a horse on his chest and a bunny on his arm. The imagery makes a strong and basic statement regarding style and individual expression.

The background music from the promotional clips includes Bad Bunny's song "EoO." The inclusion of the song connects his musical career with the fashion campaign. This is in line with Calvin Klein's continuous attempt to combine cultural influence with its brand.

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Why was the campaign significant?

The album is meaningful on a personal level for Bad Bunny. He shared that the project was in the making for a while, and shooting it in Puerto Rico provided added significance. His participation shows his pride in showcasing his origins on an international stage.

Calvin Klein's selection of Bad Bunny to appear on the cover illustrates his increasing influence in popular culture. As a notable music personality, his involvement makes the brand's new line noticeable. This also serves to demonstrate his growing influence in the fashion industry.

The campaign is body-positive and encourages self-expression. By highlighting his tattoos and natural look, he offers a relatable image. His confidence in his appearance promotes individuality and confidence.

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How did Bad Bunny prepare for the campaign?

He adhered to a rigorous fitness regimen to get ready for the shoot. He kept a disciplined workout schedule aimed at improving his physical form. This discipline helped him reach optimal conditions for the campaign images.

Apart from fitness, he stuck to a rigorous diet. Through this, he was able to keep his physique lean and muscular. The use of exercise along with a proper diet was essential in his training.

His dedication to the preparation is evidence of his devotion to his professional reputation. In being serious about the campaign, he showed concern for bringing strong results.

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Bad Bunny's collaboration with Calvin Klein indicates his increasing influence outside of music. The campaign fuses style, culture, and self-expression. His personal interest in the project, as well as his prep work, demonstrate his commitment. As Calvin Klein's campaign remains in the spotlight, his contribution is a highlight in his changing career.