From Revival Tour Stage dress to Signed Coach Bag: Items Selena Gomez has given away to her fans under $12

Selena Gomez launched 12 Days of Really Rare Stuff to promote her latest album with her fiance, Benny Blanco, and fans got treated to rare fashion items and memorabilia for $12 or less. The Rare Beauty mogul announced the special sales on her social media on March 9, 2025:

“Since my new album with Benny, I Said I Love You First, is about our past, present and future, I thought it would be fun to give away some rare memories I’ve kept over the years every day until our album comes out,”

Gomez expressed that the 12DaysofReallyRareStuff promo was a way to appreciate fans who had stuck with her from day one:

"You’ve stuck with me for so long with this album that we wanted to do something special. Stay tuned for updates. My Day One fans will know where to look. I can’t wait to see your reactions to all of the special surprises. It’s like Christmas came early this year.”

She added in the caption:

"Stay tuned for updates and keep your eyes peeled,”

For twelve days, fans snagged up a costume from the Revival tour, a specially signed coach bag, and a magic wand from the Wizards of Waverly Place, all for under $12.

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More details on Selena Gomez’s 12 days of Really Rare Stuff

For the first day of the sale, Selena Gomez unveiled a golden ring with a tiny diamond. The viral B ring costs about $3,000, and a lucky fan snagged it up for just $12.

She described the ring as follows:

"Wrapped around my finger like a ring. For the first day of #12DaysOfReallyRareStuff, which is also a countdown to I Said I Love You First, it felt fitting to choose something that is a symbol of the start of our relationship. This is the exact, real ring that I posted to my Instagram story in December 2023."

Another offer that caught the eye of netizens was her Revival Tour stage dress, which she sold for a paltry $0.50. According to the singer, the dress was pulled out of the archives for a lucky fan. The black dress features cutout detailing, mesh, and a long train.

Her Wizards of Waverly Place wand was also put up for sale. The iconic red wand belonging to Alex Russo was sold for $4 on the Selena Gomez website. Another item from the Revival Tour made an appearance during the #12DaysOfReallyRareStuff. The bright yellow robe features strategic print and the singer’s initials in black print. It was sold for $0.50.

The signed Coach Selena Grace bag valued at $395 had tongues wagging as the collector’s item was given away to a fan. The singer’s sunglasses, worn during the shooting of the Boyfriend music video, were sold for $9.

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Other items that were sold during the sales include the “Fetish” sign for $10, the bear costume for $5, a signed popcorn bucket and ticket stub for $3, and the Rare Beauty yearly PR list for $2.