From Dior to Louis Vuitton to Valentino: Top 10 brands and their influencers at Paris Fashion Week AW25 based on EMV

The Paris Fashion Week Autumn/Winter shows have come and gone, but brands are still enjoying the exposure brought by ambassadors. The star power of style influencers like SEVENTEEN’s Mingyu, Sarocha Chankimha, Rebecca Armstrong, and Stray Kids’ Felix, combined with stunning sartorial designs, have resulted in Earned Media Value in hundreds of millions of dollars.

According to Vogue Business, this fashion week season generated $768 million in EMV, a slight dip from Spring Summer 25 earnings but a 46 percent increase from the Autumn Winter 24 earnings. Lefty, an influencer marketing platform, analyzed impressions and engagement generated by influencers.

The platform analyzed Instagram posts for scheduled shows from influencers with over 10,000 followers and created a list of the top-earning brands from the Paris Fashion Week Autumn/Winter show.

Continue reading for the brands with the highest EMV at Paris Fashion Week and their top-earning influencers.

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Paris Fashion Week AW25 top EMV brands and their influencers

1) Dior with SEVENTEEN’s Mingyu

Dior ranked at the top of the list with reported earnings of $84.31 million. The brand’s strategic collaboration with K-pop idols Mingyu, Orm Kornnaphat, and Ling Ling Kwong resulted in global visibility. Mingyu earned $18.55 million for Dior. He boasts 16.3 million followers on Instagram.

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2) Valentino with Sarocha Chankimha

Valentino’s reported earnings of $68.68 million from AW25 secured their second position on the Lefty list. They also experienced a 261% increase from their Spring Summer 25 season. Their partnership with Thai celebrities like Sarocha Chankimha boosted their visibility. Chankimha earned $14.56 million for Valentino, with 4.7 million followers on Instagram.

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3) Chanel with Rebecca Armstrong

The luxury brand’s AW25 show experienced a 55% EMV boost from its last SS25 show. They had the third highest Instagram visibility at Paris Fashion Week by leveraging Thai superstars and their engaging fandom. Chanel earned $49.85 million. Rebecca Armstrong earned $4.49 million for Chanel, with 4.3 million Instagram followers.

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4) Louis Vuitton with STRAY KIDS’ Felix

Louis Vuitton, one of the largest luxury brands in the world, experienced a 68% boost during its AW25 Show through high visibility from K-Pop idol STRAY KIDS Felix. The brand ranks fourth amongst the highest EMV earners with $40.5 million. Felix earned $15.81 million for Louis Vuitton with 9.5 million followers.

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5) YSL with Cha Eun-woo

Yves Saint Laurent experienced a 5% decrease in EMV returns from the AW25 compared to SS25. Notwithstanding, they ranked fifth on the list of top earners of the Paris Fashion Week event with earnings of $33.7 million. Cha Eun-woo earned $16.93 million for YSL, with 47.7 million Instagram followers.

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6) Miu Miu with Wonyoung

Miu Miu ranked sixth on the list of top EMV brands at the AW25. The brand experienced a 60% increase in EMV from its SS25 show. Miu Miu gathered $29.4 million from the last Paris Fashion Week. Wonyoung was listed as the biggest earner of Miu Miu, with 14.3 million followers.

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7) Balenciaga with Juyeon

Balenciaga experienced a 24% decline in EMV ratings in its AW25 show from its SS25 counterpart. The fashion label still managed to rank seventh on the list of top EMV earners for the AW25 with $13.4 million. Juyeon was listed as a top earner for Balenciaga, with 6 million Instagram followers.

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8) Courrèges with ATEEZ’ Wooyoung

Courrèges ranked eighth for brands with the highest EMV, with $13.2 million generated. The label also experienced a 45% increase from its SS25 Show. ATEEZ’ Wooyoung was listed as a top earner for Courrèges with 5.1 million followers on Instagram.

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9) Coperni with Georgina Rodriguez

Notwithstanding the 16% decrease in EMV from its SS25 show, Coperni took the ninth position on the top EMV brands for AW25. Its earnings were due to strategic collaborations with super influencers like Georgina Rodriguez. Rodriguez was listed as a top influencer with 65.4 million Instagram followers.

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10) Chloé with Doechii

Chloé experienced a 29% decrease in EMV from its SS25 Show but managed to rank in tenth place at the AW25 ratings. The brand earned $9 million, with Doechii listed as a top earner with 5 million Instagram followers.

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The ETV generated by celebrities for Paris Fashion Week underscores the intersection between pop culture, music, Hollywood and fashion.