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Coach has announced a multi-year partnership with the Women’s National Basketball Association (WNBA). The luxury fashion brand shared the news via Instagram on April 14, 2025, with a montage showing the iconic coach bag silhouette on a basketball court. The video was captioned:
“Coach is now an official partner of the WNBA. Championing courageous self-expression, on and off the court.#CourageToBeReal #CoachxWNBA.”
The announcement was met with positive reactions from fashionistas and athletes alike, who expressed excitement about the intersection of fashion and sports. Coach also shared pictures from the WNBA 2025 draft’s orange carpet presented by the brand.
The event, which was held on April 14, 2025, at The Shed in New York City, saw some WNBA rookies like Paige Bueckers dressed in a sparkly oversized suit accented by a black Coach bag. Aneesah Morrow looked stylish in a strapless leather dress with a matching black Coach bag.
Hailey Van Lith also rocked her sparkly Little Black Dress with a Coach silhouette. Sonia Citron looked chic in a blazer dress, pointy-toed pumps, socks and a clutch Coach bag. Kiki Iriafen looked regal in a custom gown that honored her Nigerian heritage. She paired the golden outfit with a matching Coach purse.
Joon Silverstein, Chief Marketing Officer for Coach, described the partnership as one with a shared belief in the power of self-expression:
"We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds both on and off the court, inspiring our audiences to embrace the many possibilities of who they are and who they can be.”
More details on the Coach and WNBA partnership
In a press release by the WNBA on April 14, 2025, the sports association stated that Coach being the official handbag partner for the Women's Basketball Association, would highlight the intersection between sports and fashion. The press release added that the agreement was aimed at empowering players and fans to express themselves boldly:
“The initiative also underscores Coach’s grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity.”
Apart from hosting the WNBA 2025 draft’s orange carpet, Coach’s partnership with the Women’s Basketball Association will shine the spotlight on five WNBA prospects—Paige Bueckers from the University of Connecticut, Aneesah Morrow from the Louisiana State University, Hailey Van Lith from the Texas Christian University, Kiki Iriafen from University of South California and Sonia Citron of Notre Dame.
WNBA Chief Growth Officer Colie Edison spoke on the collaboration:
“The WNBA sits at the intersection of sport and lifestyle and has always championed players to translate what they do on the court into their own personal style off the court.”
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Coach will also become a presenting partner of the WNBA Pride. The brand will spotlight the third season of the Pride Is Love series, which is available to stream on the WNBA app.
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