“Class at it’s finest”: Fans react as Formula 1 Racer Carlos Sainz poses with his father in the recent Hackett Spring 2025 campaign 

Formula 1 driver Carlos Sainz Jr. and his father, rally driver Carlos Sainz Sr., are part of Hackett London’s Spring/Summer 2025 campaign. The British fashion brand, known for its classic styles, usually highlights its London roots. This time, it features the father and son to represent tradition and modernity.

The campaign takes place at a British manor house. It showcases the duo’s fashion sense and their connection to motorsports. The Sainz family has a strong racing background, with both father and son achieving great success in their respective fields.

Hackett’s new collection includes safari jackets, blazers, and striped tops. The campaign focuses on a blend of classic and modern elements. It also reflects the bond between the two drivers and their love for timeless fashion.

Fans took to social media to express their excitement referring to the collaboration. One fan also said,

“Class at it’s finest” said an Instagram user @anaclaraferrrer on the post

"Father and son looking so good!" said another user @minnim.v on Instagram

"ICONIC DUO" said another user @mentallyatthepaddock on Instagram

"THE FATHER -SON DUO OF ALL TIME" said a user @nabeelah.dawood

"Yes the Sainz are perfect for your brand' said another user @monalisafromcpt

"Best decision ever well done" said user @nutsaboutf1

"My Gorgeous Daddy Sainz!!!!!!!! Perfect!!!!!!" said another user @andreiasue

"Fantastic Campaign" said user @nikhilbagai1

---

Why did Hackett choose Carlos Sainz and his father?

Hackett London is known for its connection to British heritage and elegance. By choosing the Sainz family, the brand wanted to show a mix of old and new. Carlos Sainz Sr. is a respected rally driver with multiple Dakar Rally wins. His son, Carlos Sainz Jr., is a top Formula 1 racer with multiple Grand Prix victories.

The campaign represents the link between different generations. Sainz Sr. has been in motorsports for decades, while his son is still growing in Formula 1. Hackett aims to appeal to both older and younger audiences with this collaboration.

The father and son also bring global attention to the campaign. Their racing success has earned them a strong following. This helps Hackett reach fans from different parts of the world.

Read more: “She looks incredible”: Fans react to Doja Cat’s look for Balmain Fall/Winter 2025 show during Paris Fashion Week

---

What is the theme of the campaign?

The campaign focuses on the idea of tradition and modernity. It highlights how classic styles can be relevant today. The Sainz family’s involvement brings a strong storytelling element.

The setting, a British manor house, adds to the theme. It represents timeless elegance, which fits Hackett’s image. The collection itself blends vintage and modern designs.

Carlos Sainz Jr. and his father wear different outfits to showcase versatility. From casual to formal wear, the campaign presents a range of styles. It aims to appeal to men who appreciate both heritage and contemporary fashion.

Read More: “This is so beyond weird”: Internet reacts to Kim Kardashian’s giant float placed at Times Square for SKIMS’ new swimwear collection

---

What does this mean for Hackett London?

This campaign is a step in a new direction for Hackett. While the brand has always focused on classic British fashion, this collaboration adds a fresh angle. By featuring two well-known sports figures, Hackett gains attention from motorsport fans.

The campaign also helps Hackett stay relevant. Many luxury brands now partner with athletes to reach a wider audience. The Sainz family’s involvement brings a mix of sport, style, and heritage.

Hackett London continues to evolve while keeping its core values. This campaign may lead to more collaborations with sports figures in the future. It also strengthens the brand’s reputation for stylish and versatile menswear.

Read More: What are the five best fashion looks of Madison Beer? Details explored as American singer turns 26

---

Carlos Sainz Jr. and his father bring tradition and modernity to Hackett London’s Spring 2025 campaign. Their involvement highlights the connection between classic and contemporary fashion. The campaign also helps Hackett reach new audiences.

The setting, outfits, and concept reflect the brand’s vision. Choosing the father-son duo, Hackett reinforces its message of elegance across generations. This collaboration shows how sports and fashion can come together meaningfully.