“BEAUTIFUL CUPID”: Fans react to BLACKPINK’s Rosé’s new Valentine’s Day 2025 campaign for SKIMS

SKIMS has finally announced the dates of their much-awaited Valentine's Day collection. The brand uploaded a series of posts on Instagram on January 21, featuring Rosé for their Valentine's Day campaign. The BLACKPINK singer has also collaborated with fashion brands like Puma, YSL, and Tiffany & Co.

The Valentine's Day collection consists of 197 products for men, women, and kids. This includes onesies, bodysuits, dresses, bralettes, accessories, sleep sets, and more.

The colorway of the whole collection is pink, red, black, white, and beige, matching the Valentine's vibe. The SKIMS Valentine's Day collection will launch on January 23 at 12 pm ET on SKIMS's website.

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Fans excited as Rosé features in SKIMS Valentine’s Day 2025 campaign

Along with SKIMS, Rosé also uploaded a post on Instagram on January 21, revealing her new collaboration with SKIMS for the Valentine's Day campaign. The APT singer shared a carousel with nine photos, featuring the products in the new collection.

She wore the Velvet Lace Slip Dress in the Cherry Blossom Heart Breaker, which retails for $146; the Romance Lace Cami and Short Set in the Cherry Blossom Balloon print, which retails for $146; the cami set in the Cherry Blossom Lipstick print, which retails for $106; and the mini dress in the Marble Pink Rosebud print, which retails for $114 in the SKIMS Valentine's Day collection.

After the post was uploaded, it was flooded with fans admiring her new look for the SKIMS Valentine's Day campaign.

"BEAUTIFUL CUPID @roses_are_rosie 😍💘💘💘💘," a user, @paco_gomez_10, commented.

"She is a real fairy 💗🧚🏻‍♀️," another fan, @74lisa74, added.

"Cupid rose shot in arrow through my heart with her beauty 💖😍," a fan, @allabout.lorien, posted.

"💘Please shoot me with an arrow,rosé," another fan, @rosevyuna415, added.

"She is a real Barbie. 💖😍," a user, @me_farah__, posted.

"Rosie, can you be my cupid this valentine?" another user, @miniverse_11_29, added.

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The SKIMS Valentine's Day collection will be available for purchase starting January 23 at 12 PM ET. Customers can now preview the collection and add items to their wishlist through the SKIMS website. The collection starts at $10 and goes up to $460. One can also check out the recently released SKIMS Spring Collection for more style options.