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Bulgari's latest Instagram post included an appearance from South Korean actress Kim Ji-won. In the clip, Ji-won was seen at the Serpenti Infinito Exhibition in Korea. The video starts off with the actress inviting the viewers to join her while she explores the exhibition.
Kim Ji-won opted for a classic yet minimal look to make the jewelry shine. Kim Ji-won looked stunning in a black halter-neck dress and a Bulgari Serpenti choker studded with red jewels. Her hair was left to flow straight down her back. She was also seen modeling a few other Serpenti pieces from Bulgari in the clip.
Kim Ji-won is Bulgari's first Korean house ambassador. She was chosen to become their Global Brand Ambassador back in September 2024. Fans loved Ji-won's look for the exhibition, and one user wrote:
"A scene from a movie 🔥🙌 " - @trantran072_ wrote.
How did fans react to Kim Ji-won's look at the Bulgari Serpenti Infinito Exhibition in Korea?
The official Bulgari Instagram account posted a clip of Ji-won exploring the Bulgari Serpenti Infinito Exhibition. They captioned the post:
"ENDLESS TRANSFORMATION Let @geewonii be your guide, as our brand ambassador steps into the fascinating Serpenti Infinito exhibition in Korea. Kim Ji-won captures the ever-evolving spirit of the Bvlgari icon, wearing bold Serpenti jewelry and watch creations in precious white gold" - the Italian luxury fashion house wrote.
Kim Ji-won's role as the brand ambassador has inspired customers to add a piece of Bulgari to their collection. One user commented:
"I want to buy the Serpenti collection because of her!! 👸 She exudes class and elegance and showcases the pieces exuberantly." - @seriohol1c said.
Another user appreciated how the South Korean actress looked and the aura she exuded. They wrote:
"Jiwon looks very demure, very classy, very bvlgari in this serpenti collection! 😍" - @kimjiwoniverse commented.
An adoring fan also commented:
"How can someone look this perfect? Kim Jiwon, the BVLGARI muse, is glowing like a celestial angel with her soft, doll-like face, silky long hair, and cute boba eyes. 👑✨️❤️🔥 #KimJiWon #BvlgarixKimJiwon #Bvlgari 👏 "- @spanishguitar2024 wrote.
One netizen pointed out how Kim was the perfect choice for Bulgari. They wrote:
"She was your best choice @bvlgari 🛐♥️ "- @julyanadonda expressed.
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For those interested in seeing the Bulgari Serpenti Infinito exhibit in South Korea, the doors will be open for visitors from March 28 to April 13, 2025. The location of the exhibit is 61 Bukchon-ro, Jongno-gu, Seoul.
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