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Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory. The event also brought attention to fashion statements, one of them being luxury watches. Many celebrities were seen wearing unique statement watches that caught everyone's eye.
We have listed down our top 7 celebrity watches that stood out at Super Bowl LIX.
Disclaimer: This article contains the writer's opinion. Reader discretion is advised.
From Messi to Pete Davidson, check out the 7 celebrity watches that stole the show
Saquon Barkley's Jacob & Co. Astronomia Solar Zodiac
The American football running back player Saquon Barkley was spotted wearing a Jacob & Co. Astronomia Solar Zodiac watch, which is estimated to be worth around $348,000. It is a space-inspired watch with a 43.40 mm case. The watch features a sun, three moving planets, and a satellite made of 288-facet gems.
Jacob & Co. described the design on their website by adding,
"A starry night sky made of aventurine stone serves as a base underneath it all, inlaid with seven planets made of a selection of hard stone cabochons : white granite for Mercury, rhodonite for Venus, red jasper for Mars, pietersite for Jupiter, tiger eye for Saturn (18K Rose Gold applique for the rings), blue calcite for Uranus and lapis for Neptune."
Serena Williams' Code 11.59 by Audemars Piguet Tourbillon Openworked
Serena Williams wore the Code 11.59 by Audemars Piguet Tourbillon Openworked watch in blue in the Super Bowl 2025. This is a limited-edition watch, with only 50 pieces available to date. The watch has a 41 mm case and features an open design with blue details, pink gold hands, and a blue rubber strap. The watch comes with 30 m water resistance and retails for an expected price of $250,000.
The brand described the design of the watch on the website by adding,
"This limited edition of 50 pieces encompasses a contemporary two-tone case interweaving 18-carat white gold with blue ceramic. The blue openworked bridges and main plate, visible on both sides of the watch, echo the colour of the case middle."
Tom Brady's Jacob & Co. Caviar Tourbillon
American former professional football quarterback and current sports broadcaster Tom Brady was seen wearing the luxury Jacob & Co. Caviar Tourbillon in the Super Bowl LIX, which has an expected retail price of $740,000. The watch has a 47 mm case and 424 gems in total engraved for design. Brady wore the watch with a brown leather strap.
The brand also described the gem placement in detail by adding,
"The 47-mm case is covered in 224 baguette-cut gems. The crown contains 16 more and a large rose-cut gem. The large dial is made of a series of concentric rows of 130 baguette-cut gems."
Taylor Swift's Cartier Santos Demoiselle (Ref. W9011Z8)
Taylor Swift wore the discontinued Cartier Santos Demoiselle watch in the ref no W9011Z8. The square watch is made of 18-carat yellow gold decorated with diamonds on the bezel. The watch features Roman numerals on the sunray dial. While it's not available on Cartier's website, the watch is expected to retail around $15,000-$20,000 through retailers.
DJ Mustard's Audemars Piguet Royal Oak Selfwinding Diamond
DJ Mustard's watch from Audemars Piguet was covered in diamonds, be it the dial or the strap. The watch is made of 18-carat white gold, paired with brilliant-cut diamonds, and is 37 mm in size. It comes with water resistance of up to 20 m and retails for the expected price of $120,000. The strap has an AP folding clasp for ease.
The product description of the watch on the brand's website says,
"White gold, snow-set brilliant-cut diamonds and 13 baguette-cut diamond hour markers enrich the appearance of this 37 mm sports watch, making it appropriate for all occasions."
Lionel Messi's Yellow Gold Cosmograph Daytona
Messi wore a Cosmograph Daytona in 18-carat yellow gold in the Super Bowl 2025. The watch features a black and champagne-colored dial paired with a yellow-gold bezel and oyster bracelet. The watch is 40 mm in size and has a water resistance of up to 100 m. The watch runs on the 4131 caliber, has a 72-hour power reserve, and retails for the expected price of $300,000.
Rolex shared the inspiration behind the watch by adding,
"With its tachymetric scale, its three counters and its pushers, the Cosmograph Daytona was designed to be the ultimate timing tool for endurance racing drivers. The bezel features a tachymetric scale to read average speed over a given distance based on elapsed time."
Pete Davidson's Rolex Day Date
Worn by Pete Davidson in the Super Bowl 2025, the Rolex Day Date is made of 18-carat yellow gold, combined with a fluted bezel dial. It has a water resistance of up to 100 m and is powered by Caliber 3255. Rolex has used their famous president bracelet for the strap. With a power reserve of 70 hours, it retails for around $44,000.
The product description of the watch says,
"If time changes all things, this minute changes them more than the others. When midnight strikes, the Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived."
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Celebrities took the opportunity to show their style and unique timepieces in the Super Bowl 2025. All these luxury watches are custom-made and part of special edition collections. If you're looking for men's watch recommendations, check this out: 7 best Hublot men’s watches to spice up your collection in 2025
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