7 best Swiss watch brands for men in 2025

Watch connoisseurs know that Swiss watches are among the best watches in the world. Not only do they look exceptional, but the Swiss are also renowned for their craftsmanship, attention to detail, and focus on precision mechanics. If you are looking to buy a new watch or gift one in 2025, these are some of the brands to watch out for.

All the watch brands on this list have their roots in Switzerland, with some dating back nearly three centuries. Their products are enduring, and it is easy to see why they are regarded as some of the best watch brands in the world.

Explore these brands and their watchmaking history in detail below.

Disclaimer: This article contains the writer’s opinion. Reader’s discretion is advised.

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7 Swiss watch brands to shop for in 2025

Here are some of the best Swiss watch brands you can buy from this year.

Patek Philippe

Patek Philippe was founded in 1839 by Antoine Norbert de Patek and François Czapek. Over the years, the brand grew and gained recognition for its innovative contributions to watchmaking. In 1851, it was honored by Queen Victoria at the Great Exhibition in London for its first keyless watch.

Patek Philippe made history in 1868 by creating the first Swiss wristwatch for Countess Koscowicz of Hungary. Fast forward to the 21st century, one of the most expensive Patek Philippe watches, the Henry Graves Jr. Supercomplication, was sold for $24 million, according to Sotheby's.

Vacheron Constantin

Vacheron Constantin began its watchmaking journey in 1755, founded by Jean-Marc Vacheron when he was just 24 years old. One of the most famous creations is the silver watch signed—J. M. Vacheron A GENEVE.

When you buy a watch from Vacheron Constantin, you know you will be getting the best of the best because of their motto. They believe,

“Do better if possible and that is always possible.”

Tag Huer

TAG Heuer is a Swiss watch company founded in 1860 that has maintained a reputation for avant-garde design, precision, and bold style in all its watches. The company was established by Edouard Heuer, who was just 20 years old when he opened his watch store and began producing timepieces, primarily in silver.

Today, Huer is considered to be one of the best Swiss watch companies in the world. The company is seen to be adapting to the modern world as well by introducing one of their first smartwatches in 2015 known as the TAG Huer Connected watch. The company celebrated its 50th anniversary in 2019 by revealing 5 limited models that are symbolic of each decade.

Jaeger-LeCoultre

Jaeger-LeCoultre had small beginnings when it was started in 1833 by Antoine LeCoultre. "Precision of movement and technique" are two of the most important things at Jaeger-LeCoultre.

One proud fact that this Swiss watch company can boast about is that,

"...it is one of the only true Manufactures with the capacity to produce all its luxury watches in their entirety, from design to production."

When you buy a watch from Jaeger-LeCoultre, you know that each piece was made with love.

Piaget

Piaget is a name that is known worldwide not only for their watches but also their jewelry. It was founded in 1847. According to the Swiss watch company,

"Piaget has been crafting watches and jewellery by blending a jeweler’s refinement with its watchmaking sophistication."

Over the years, Piaget has come up with different collections and editions that celebrate their storytelling through watches. Some of the collections you can explore from Piaget include Altiplano, Limelight Gala, Piaget Polo, Piaget Rose, Piaget Sunlight, and Possession Lines.

Rolex

Another watch company that is well-loved and bought by prominent individuals all over the world is Rolex. The founder of the company was Hans Wilsdorf. Rolex prides itself on creating waterproof watches. One of the earliest waterproof watches made by Rolex dates back to the early 1900s. Rolex created the Rolex Oyster which was worn by Mercedes Gleitze, the first British woman to swim the English Channel.

One of the most expensive Rolex watches sold to date is the Rolex Daytona Alpine Research Reference 6265 Circa 1971, which was sold for 317,500 CHF, which amounts to $349753.55.

Blancpain

Blancpain was founded in 1735 by Jehan-Jacques Blancpain. Blancpain is a family-owned business and continues to remain that way 200 years later. The company made history in 1932 when Betty Fiechter, Frédéric-Emile Blancpain's assistant was made CEO. She became the first female CEO of a leading watchmaking company.

Whenever you buy a Blancpain watch, you are buying a product that comes from one of the oldest watchmaking companies in the world.

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These are some of the most popular Swiss watch brands you can buy from in 2025. All these companies have decades and even centuries in the world of watch-making. They have had years to practice and perfect their craft, which is evident when you wear any watch or model from these brands.