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Kendrick Lamar gave an unforgettable performance at the Super Bowl. Following his Grammy wins, the American rapper took to the stadium to present a mind-blowing performance, leaving the stadium belting to his popular lyrics.
Kendrick Lamar took the stage in an oversized Martin Rose varsity jacket and washed-out baggy denim from Celine, complemented by a substantial stacking of supersized chains and a backward cap. But what really stood out from his ensemble were the sleek white and black Nike Air Max DT'96 shoes that played peekaboo with his sweeping jeans.
The Nike DT'96 is a cult classic that numerous sneakerheads and Nike Air Max aficionados have followed over the years. Although not as popular as the rest of the Nike Air Max series, these shoes are one of the go-to staples from Nike's collection for anyone looking for versatile performance shoes.
Nike describes the DT'96 series as follows:
"First released in 1996, the Air DT Max returns. Featuring the adjustable strap and responsive cushioning of the original shoe, this version ups the style factor with a repeating "AIR" graphic for a bold look."
Although the low-key sneakers contrasted with Kendrick Lamar's otherwise loud ensemble, they have a long and close history with the NFL. Designed by Tinker Hatfield and originally released in 1996, the DT'96 shoes were inspired by NFL legend and fashion icon Deion Sanders.
The version of Kendrick's DT'96 was originally released at a retail price of $170, but it has since dropped on other resale platforms. But after a cameo in Kendrick Lamar's Super Bowl performance, the sneakers have seen a steady hike in prices. According to an Instagram post by StockX, the shoes saw a 413% increase in sales. This just shows Kendrick's undeniable influence on fashion, music, and pop culture.
This carefully curated list will explore some of the best Nike sneakers, like Kendrick Lamar's Super Bowl Nike Air Max DT'96 shoes.
Note: This list reflects the writer's opinion only and is arranged in no particular order.
5 sneakers like Kendrick Lamar's Air Max DT'96 sneakers
1) Nike Air DT Max 96 "Falcons"
This pair of kicks was inspired by NFL legend Deion Sanders's era in Atlanta. The shoes are dressed in a black, white, team anthracite, metallic silver, and red colorway that pays homage to the Atlanta Falcons. It features a window on the black midsole that presents Deion Sanders' portrait and Prime Time's number 21 branding on the heels, liner, and pull tab. The shoes were released on November 16, 2024, with a retail price of 170, but now the price ranges between $189 and $229 on Kicks on Fire.
2) Nike Air DT Max 96 "Colorado Home"
This pair is an iteration that nods to the Colorado Buffalos, a team that Deion Sanders coaches. It consists of a black, Vegas gold, and white color scheme. The shoes feature uppers crafted from black leather with gold leather overlays and sit on a black and gold midsole and black outsole. They feature a Swoosh logo embossed in the midfoot strap and panels. These sneakers were released on September 2, 2024, with a price tag of $170. The shoes now sell for $214/215 on Kicks on Fire.
3) Nike Air DT Max 96 "Colorado Away"
A twin version to the DT Air Max 96 "Colorado Home," this pair of sneakers is highlighted in white and gold compared to the Home version, which is predominantly black and gold. These shoes are dressed in a white, Vegas gold, and black colorway, a nod to the team Sanders coaches. They feature uppers crafted from metallic gold underlays with white leather overlays and black accents in the form of the Swoosh logo on the tongue, heel, strap, and ankles. They were released on September 2, 2025, with a retail price of $170.
Read more: Kendrick Lamar’s Super Bowl halftime show sets new record
4) Nike Air DT Max 96 "Black White"
This pair of sneakers was the first to be released after Sanders and Nike resigned their deal in 2023. The shoes come in a Black/ White color blocking scheme, not to be mistaken for the pairs Kendrick Lamar wore—those were White/ Black. They feature accents of varsity maize gold on the sides and the Swoosh logos. The shoes were globally released on June 14, 2024, with a retail price of $170. They are currently below the retail price on StockX, going for $149.
5) Nike Air DT Max 96 "Love Letter to Connie"
Speculation is rife that this upcoming pair of Air Max DT'96 will be released in the summer of 2025. The shoes are dressed in different shades of red, with accents of pink in the midsole and white in the branding details. Deion uses this pair to pay homage to his mother, Connie Sanders. They will be available via Nike's SNKRS for $170 upon release.
Read more: Pusha T praises Kendrick Lamar's Super Bowl Halftime performance
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More Air Max DT'96 sneakers include Nike Air DT Max '96 'Varsity Red,' Nike Air DT Max '96 'Forty Niners', Nike Air DT Max '96 'Black/Mica Green-Volt,' and Nike Air DT Max '96 'Metallic Silver-Vivid Blue-Black.'
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