If you’ve been waiting for the right moment to explore Apple TV+, this is probably it. The streaming platform has rolled out a generous limited-time deal that gives new and eligible returning subscribers full access to its catalog, including hit shows like Severance and The Studio, for only $2.99 a month over the first three months. It’s a significant price drop from the usual $9.99 and an easy way to dive into a lineup of bold, original stories without breaking the bank.
Apple TV+ is all about quality over quantity
Since it launched in 2019, Apple TV+ has taken a slightly different approach to streaming. Instead of flooding the platform with content, it’s chosen to focus on carefully crafted, original productions. And that strategy seems to be paying off. The service has built a solid reputation for delivering shows that not only look great but have something real to say. Each release feels intentional, there’s a sense that someone cared deeply about the story they were telling.

Severance: Where your work life really ends at the door
One of the most talked-about shows on the platform is Severance, a psychological thriller that’s as eerie as it is thought-provoking. Created by Dan Erickson and directed by Ben Stiller, the show centers around Lumon Industries, where employees undergo a strange procedure that divides their work and personal memories. Adam Scott leads the cast as Mark, a man caught between two lives, both of which are incomplete. It’s a slow burn, but a deeply rewarding one, with moments that make you question how much of ourselves we give away in the name of productivity.

The Studio: Satire with a splash of chaos and charm
On the lighter end of the spectrum, The Studio offers up sharp humor and behind-the-scenes absurdity, starring Seth Rogen as Matt Remick, a newly appointed studio exec who’s just trying to keep things from completely falling apart. The series pulls back the curtain on Hollywood with the kind of honesty only a comedy can deliver. Between the wild pitches, the corporate chaos, and the clash of egos, it’s a hilarious, but oddly familiar, look at creative life under pressure. Catherine O’Hara and Ike Barinholtz add their own flavor to a cast that really works.

The catalog goes deeper than you think
While Severance and The Studio may be the headliners of the moment, Apple TV+ has a growing library of series that are worth a look. What stands out isn’t just the variety, but the way each show feels distinct. Whether you’re into emotionally rich dramas, layered comedies, or genre-bending storytelling, there’s a sense of purpose behind every production. And because the platform doesn’t overwhelm you with too many options, it’s easier to discover hidden gems that might get lost elsewhere.
A rising voice in the storytelling space
What Apple TV+ lacks in volume, it makes up for in impact. The platform’s commitment to originality and high production standards has earned it a growing share of attention in the entertainment world. It even made history in 2022 when its film CODA took home the Oscar for Best Picture, a major milestone that signaled Apple’s arrival as a serious creative force. It’s clear they’re not just playing the game, they’re changing it.

How the deal works, and who can get it
The limited-time offer is available through April 24, 2025, and it’s as simple as it sounds. You can sign up through the Apple TV app or directly on the Apple TV+ website. If you’re eligible, the $2.99/month pricing will appear automatically during checkout, no promo codes or hoops to jump through. After three months, the subscription renews at the regular $9.99 price unless you cancel.
To qualify, you must be either a brand-new subscriber or someone who hasn’t had an active subscription for a while. If you’re currently using another trial or promo (like the free period that comes with a new Apple device), this particular deal might not apply, but it’s worth checking. The system lets you know right away whether you’re eligible.

A low-risk way to fall in love with great storytelling
Whether you’ve been meaning to see what all the fuss is about with Severance, or you're just in the mood for something sharp and funny like The Studio, this offer is a great excuse to finally press play. With its low price point and carefully curated catalog, Apple TV+ feels like a breath of fresh air. And who knows, after three months, you might not want to leave.
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