2) Release Timing
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When Die Hard was released in July 1988, it was marketed as a summer blockbuster. Studios save Christmas-themed movies for November and December, to attract audiences looking for holiday entertainment. The release timing of Die Hard suggests it was never intended to be viewed as a Christmas film. Instead, it was positioned as a high-energy action thriller designed to dominate summer box office numbers. The decision shows how the studio saw the film—as a crowd-pleaser built around suspense and spectacle rather than a sentimental holiday story meant to be enjoyed during the festive season.
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Edited by Amey Mirashi
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