14) Marketing and Promotion
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When Die Hard hit theaters, it was sold as an action-packed thriller, not a Christmas movie. The trailers focused on explosions, gunfights, and suspenseful moments, leaving little room for holiday cheer. Even the poster highlighted Bruce Willis as the tough, lone hero rather than leaning into the festive backdrop. Studios knew the movie’s appeal was rooted in its high-energy action, not its seasonal setting. If it had been intended as a Christmas film, it likely would have been released in November or December instead of the summer. The way it was marketed makes it clear that Christmas was just part of the setup, not the story’s focus.
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Edited by Amey Mirashi
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