3) Joan Is Awful
This digitized identity and corporate control are now placed in the hands of Joan, whose bland life turns out to be broadcast as some distorted, personalized TV show. What is striking here is the depth to which data-based simulation reaches and how, in multiple "Joans," so played by Salma Hayek, one sees in their confessions how much media exploits personal narratives for cash. A satirical comment on ownership of the contents and surveillance, Joan Is Awful is both outrageous and disturbingly relatable; it leaves the audience questioning the thin boundaries between life and entertainment.
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Edited by Abhimanyu Sharma