To All The Boys I've Loved Before sees newfound success on streaming charts: Reports

As per reports, the popular Netflix film of 2018 To All The Boys I've Loved Before sees newfound success on streaming charts. The first part of To All The Boys film series, this romantic teen comedy was a huge success during its release in 2018, both critically and commercially. The rest of the films in this franchise include: To All The Boys: P.S. I Still Love You (2020), To All The Boys: Always and Forever (2021), and the most recent spin-off release XO, Kitty (2023).

To All The Boys I've Loved Before is penned by screenwriter Sofia Alvarez, and directed by Susan Johnson, who has previously directed Carrie Pilby (2016), the film is based on Jenny Han's 2014 novel To All The Boys I've Loved Before. the plot follows the story of a young teen girl named Lara Jean who covertly writes love letters to all the boys she has ever liked but keeps them to herself. But soon the letters get out in the open, and the story follows a turn of events that follow.

However, let us explore the details of the sudden increase in the film's viewership at the beginning of this year.

To All The Boys I've Loved Before sees newfound success on streaming charts: Reports

A still from 'All The Boys I've Loved Before' | Image via @Youtube/StillWatchingNetflix

According to Tudum, All The Boys I've Loved Before have recently witnessed a surge in its viewership in January. It is observed that the film has made its way to the list of Global Top 10 Movies, scoring a rank of No.6 in one week, between the dates of 20th to 26th January, reportedly. It has marked a viewership of 31,00,000 and the viewing hours stand at a whopping 52,00,000 hours. All The Boys I've Loved Before crosses the viewership of the films in the list namely: Minions: The Rise of Gru, Despicable Me 2, Carry-On, and Knight and Day.

In the positions above To All The Boys I've Loved Before, the list features films like You Gotta Believe, Father Stu, The Secret Life of Pets, The Secret Life of Pets 2 with Back In Action at number one.

The reason behind this unforeseen spike in the viewership of To All The Boys I've Loved Before six years after its release could be connected to the recent release of the successful spin-off XO, Kitty, which might have encouraged more people to go back to catching up with the 2018 OG film of the series.

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(Via @ughzaddy / X)

Another factor attributing to this sudden spike in viewership could also be the wave of nostalgia for the 2016-2018 time period that has suddenly seen a rise in the popular internet culture. This sense of nostalgia where people go back in time by reconnecting with films, shows, fashion, etc. from a certain memorable time has always been a pattern with now the period of 2016-2018 falling under its wave too with the GenZs growing up. There has been a rise in the older Gen Z's interest in revisiting the films, aesthetics, and memories of the years between 2016 to 2018 when life felt like a long summer vacation and everything was colorful and whimsical, and the younger Gen Zs also wish to catch up on what the elder Gen Zs have enjoyed.

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(Via @unpnishable / X)