Robert Smith of The Cure appeared in an interview with The Times on October 13, 2024. During the interview, the singer shared his opinion on dynamic pricing clearly, slamming artists who use it. The singer stated:
"I was shocked by how much profit is made. I thought, ‘We don’t need to make all this money.’ My fights with the label have all been about how we can price things lower. The only reason you’d charge more for a gig is if you were worried that it was the last time you would be able to sell a T-shirt."
The singer continued,
"But if you had the self-belief that you’re still going to be here in a year’s time, you’d want the show to be great so people come back. You don’t want to charge as much as the market will let you. If people save on the tickets, they buy beer or merch. There is goodwill, they will come back next time. It is a self-fulfilling good vibe and I don’t understand why more people don’t do it."
The singer elaborated on why he and The Cure did not allow dynamic pricing on their tour, saying,
"It was easy to set ticket prices, but you need to be pig-headed. We didn’t allow dynamic pricing because it’s a scam that would disappear if every artist said, ‘I don’t want that!’ But most artists hide behind management. ‘Oh, we didn’t know,’ they say. They all know. If they say they do not, they’re either f***ing stupid or lying. It’s just driven by greed."
The singer added,
"It’s insane. It’s greed, inequality, monetisation. I’ve realised some of my reactions to the modern world are a bit extreme, that I’m becoming an old grouch and that it’s easy to tip over to talking about the fond memories of a world that’s disappeared … but there are moments I just want to leave the front door shut!"
Last year, The Cure's North American tour tickets had dynamic pricing, which led to the associated fees making ticket prices surge more than ticket prices. The band had Ticketmaster refund the fans a small portion of the cost. The band also canceled more than 7,000 on secondary resale ticket sites.
Robert Smith and The Cure set to release a new album this November
The Cure is set to release their new album, Songs of a Lost World, on November 1, 2024. The album will be the band's first new album since 2008's 4:13. The tracklist for the album is given below:
- Alone
- And Nothing Is Forever
- A Fragile Thing
- Warsong
- Drone: No Drone
- I Can Never Say Goodbye
- All I Ever Am
- Endsong
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Robert Smith has confirmed that the band is working on two more records, one of which will be released soon. The band will start touring again after the release of one of the albums in 2025. Robert Smith also confirmed that the band's official documentary is currently in development.
Robert Smith and The Cure will perform at the Troxy in London, UK, on November 1, 2024. The band will perform the entire Songs of a Lost World album. Part of the proceeds from the concert will be donated to the War Child organization.
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