Who is Lando Norris’ father? Net worth and all we know about British entrepreneur Adam Norris

With today's victory, Lando Norris, who has established himself as one of Formula 1's biggest stars, demonstrated his value. However, behind all this success lies his supportive father. His father, Adam Norris, is a highly accomplished businessman and self-made millionaire who has helped pave the way for Lando's career.

Adam Norris is a well-known British investor and entrepreneur who was born and raised in Bristol, England. Adam has established a prosperous career in technology and finance, although he stays away from all the limelight.

Norris took over as managing director of Pensions Direct in his early 30s, where he was in charge of the company's significant growth. An important turning point in his career came when Hargreaves Lansdown, the largest direct-to-consumer pension retailer in the UK, acquired Pensions Direct. According to reports, he was able to retire at the age of 36 because he had a £187 million stake in the business.

Although Adam Norris left the corporate sector early, he continued to be involved in business. He established Horatio Investments Ltd. in 2010, a private investment company that he has used to support a number of start-ups and creative endeavors.

His main priority at the moment is Pure Electric, a global brand of electric scooters that he introduced in 2018. In his capacity as CEO and creator, Norris has grown the business to offer a variety of e-scooters in China, Australia, and Europe while advancing environmentally friendly transportation.

Norris was included among the wealthiest people in Britain in 2022 after placing 610th on the Sunday Times Rich List with a net worth of £200 million.

According to Adam's 2023 interview with Barclays, he has no intention of slowing down anytime soon and stated that he intends to continue developing new businesses for another 20 to 30 years.

He said,

“So, while I achieved financial success at a very young age, I realized that I get more pleasure from building something than I do from spending money. I enjoy building things and I enjoy solving problems."

---

Adam Norris' role in Lando Norris' Career

Although Lando Norris's success has primarily been attributed to his talent and tenacity, Adam Norris has been an essential support system for him throughout his journey. His father made sure Lando Norris got the best resources and opportunities to develop his skills when he began karting at a young age. In spite of his affluent background, Lando Norris said in an interview that his father saw his financial support as an "investment, not a gift."

He said in a podcast of the High Performance in a 2024 episode,

“There’s many things that my dad has given to me, or I’ll say, invested in me. But it’s an investment, not a given. I need to pay back that investment and reward him.”

Lando Norris went on to join the esteemed McLaren Young Driver Programme in 2017, which opened the door for his Formula 1 debut in 2019. Lando has established himself as one of the grid's most promising drivers throughout the years, winning his maiden Formula One race in 2024 at the Miami Grand Prix and winning another today to grab the first win of the 2025 season.

Cisca, Flo, and Oliver are Lando's other three siblings. Only two of the three are or have been professional athletes. The oldest, Oliver, retired from karting in 2014 after a successful career. Flo is a showjumper who competes internationally in equestrian competitions in the United Kingdom. Their father has fully supported them as well.

---

Tune into SoapCentral for more information.