Who donated to LA fires? Disney to Walmart, list of companies pledging millions to help wildfire victims

From Walt Disney to Walmart, many American companies have come forward and pledged money to help the Los Angeles wildfire victims.

Companies and organizations, including Walt Disney, Walmart, NFL (National Football League), NBA (National Basketball Association), MLB (Major League Baseball), and Paramount have pledged millions in funds. These donations will be used to provide relief to those impacted by the LA fires. The said companies/entities will donate to different organizations like the American Red Cross, the Los Angeles Fire Department Foundation, and other relief groups.

For the unversed, a series of wildfires in Southern California started on January 7, 2025 and led to the forced evacuation of more than 180,000 people in the region. As many as 16 casualties have been confirmed due to the devastating fires, while many were injured and lost their properties to the disaster.

Read on to know about the companies such as Disney and Walmart that have pledged pledging millions to help the LA fire victims.

More about the donations pledged by Disney, Walmart, and other companies

Different firms and organizations have pledged financial support to the LA fire victims. Check out more about the pledges made by various companies:

The Walt Disney Company

On January 10, Disney pledged $15 million, which it will contribute towards the “initial and immediate response and rebuilding efforts.” Besides helping financially, Disney plans to provide essential aid on the ground to the American Red Cross, the Los Angeles Regional Food Bank, and the Los Angeles Fire Department Foundation, among other organizations.

Many of the media company’s employees who were affected by the tragedy will receive assistance through Disney’s Employee Relief Fund.

Bob Iger, CEO of the multimedia giant, said:

“As this tragedy continues to unfold, The Walt Disney Company is committed to supporting our community and our employees as we all work together to recover and rebuild from this unbelievable devastation.”

Iger added:

“Walt Disney came to Los Angeles with little more than his limitless imagination, and it was here that he chose to make his home, pursue his dreams, and create extraordinary storytelling that means so much to so many people around the world. We are proud to provide assistance to this resilient and vibrant community in this moment of need.”

Walmart

On Friday, January 10, Walmart became another significant name to pledge money for the Los Angeles fire victims. In a release, the American retail corporation pledged $2.5 million to provide its support towards the relief of the impact. The pledge includes donations of “food, water, essential products, and grants.” The official statement from Walmart read:

“Walmart, Sam’s Club and the Walmart Foundation are committing $2.5 million to support relief efforts, including donations of food, water, essential products and grants. Over the past several days, Walmart stores in Southern California have donated food, water and gift cards to help first responders and shelters support people in need. We're also working with nonprofits and suppliers to bring resources into communities, such as free meals.”

Paramount

Paramount is another multimedia conglomerate pledging financial help for the LA fire victims and its employees. According to an internal memo received by The Warp, Paramount will donate $1 million to the relief groups working toward restoring normalcy. At the same time, the studio reportedly has offered help to its displaced employees through its Employee Assistance Fund.

Kroger

Kroger, the American retail corporation, has pledged a million dollars to the “families impacted by the devastating wildfires.” All of the Kroger Family of Companies, including southern California's Ralphs and Food4Less stores, will collectively raise the pledged money to support relief efforts. Here’s a quote from Rodney McMullen, Chairman and CEO of Kroger:

"We strive to fulfill our purpose, to Feed the Human Spirit, every day, and especially when disaster strikes. Our associates are always among the first to support our communities during natural disasters, and the situation in southern California is no different.”

McMullen added:

“I'm so proud of how quickly our teams have worked to reopen stores that were temporarily closed during the unfolding wildfire situation to ensure we're a resource for customers who need fresh food, pantry staples and necessities like water and ice. Our hearts are with everyone who is impacted by this tragedy – especially our team of associates and their extended families – and we are grateful to the first responders working so hard to protect our communities."

Sports leagues also joined in with support — NFL, NBA, and MLB

The establishments behind the major sports leagues such as the NFL, NBA, and MLB have also extended support for the relief efforts, individually announcing their pledge for donations.

The NFL family announced a donation of $5 million to help the affected in the LA region. The donation is “led by the individual contributions from clubs and ownership groups from the Los Angeles Chargers, Los Angeles Rams, Minnesota Vikings, Houston Texans and NFL Foundation.”

NFL Commissioner Roger Goodell said:

“We are heartbroken over the devastating losses experienced by so many in the Los Angeles area and inspired by the heroism of first responders and residents who have supported their neighbors. The NFL family is committed to working with the Los Angeles Chargers and Los Angeles Rams to support their local communities in their time of need."

Major League Baseball, in collaboration with “other major professional sports leagues and 15 Los Angeles sports organizations,” has also pledged its support to the cause. All entities have partnered with Fanatics to produce special merchandise, namely “LA Strong.”

None of the organizations will profit from the sales, and donations will be made towards relief groups like the LA Fire Department Foundation and the American Red Cross.

The NBA and National Basketball Players Association, on the other hand, have announced a donation of a million dollars to the American Red Cross, World Central Kitchen, and other aid agencies. The entity is also working closely with the LA Lakers and Clippers “on ways to support longer term assistance and rebuilding efforts.”