On November 21, 2024, the College Football Playoff (CFP) and the Atlanta Football Host Committee declared the lineup of fan events before the national championship game. This will be a two-night event showcasing a spectacular lead-up to the College Football Playoff National Championship, which will take place on January 20, 2025, at Mercedes-Benz Stadium.
Renowned artists like Lil Wayne, GloRilla, and Camila Cabello will perform during the AT&T Playoff Playlist Live! concert series at Atlanta's State Farm Arena. While Lil Wayne and GloRilla will perform on January 18, 2025; Cabello, Myles Smith, and Knox will take the stage on January 19, 2025.
Mark Wright, VP of media services at AT&T said,
“The incredible lineup at this year’s AT&T Playoff Playlist Live! will create unforgettable experiences in Atlanta, where sports and music thrive together. It’s the perfect way to kick off the championship weekend and keep the exhilaration alive for fans, no matter which team they’re rooting for.”
Singer and songwriter Kane Brown will perform at the Allstate Championship Tailgate. Ashley Cooke will also take the stage on the day of Brown’s performance. Attendees must note that the tailgate event will be held outside Mercedes-Benz Stadium at the Georgia International Plaza and The Home Depot Backyard. Those who hold the championship game ticket can also attend the event.
Tickets for the Playoff Playlist Live! series can be purchased on November 25, 2024, at 10 AM ET. Artists who have performed in the concert series previously include Lenny Kravitz, Jack Harlow, Latto, and Saweetie, among others.
College Football Playoff director said it would be a community-inclusive event
Interestingly, Atlanta will be the first city to host the College Football Playoff National Championship for a second time. Rich Clark, executive director of the College Football Playoff said the playoff aimed to make the championship a community-wide celebration, featuring a diverse lineup of artists to appeal to various tastes.
In addition to music, the event will include a food festival, the interactive "Playoff Fan Central" experience, and a tailgate with more live performances. He highlighted that the festivities offer something for everyone, whether or not they are football fans. The activities will cater to food enthusiasts, runners, and music lovers alike.
However, beyond entertainment, the event also focused on giving back and supporting teachers and schools across Georgia. Executive director of the College Football Playoff Foundation, Britton Banowsky said,
“To come in and have a football game and then leave without having done something meaningful of a legacy nature would just not feel right.”
Organizers also saw this as an opportunity to showcase Atlanta’s attractions. This will allow visitors to discover the city’s unique amenities.
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The January 20, 2025 game will determine the NCAA Division I football national champion, which serves as the conclusion of the College Football Playoff. ESPN is going to broadcast the matchup as per reports.
Last year’s championship, held in Houston, saw the Michigan Wolverines pocket a 34-13 win over the Washington Huskies. According to Rolling Stone, next year’s event is scheduled to take place in Miami.
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