"The sky is the new billboard!": Internet reacts as Jordan Brand hosts a drone show to honor NBA All-Star Weekend

NBA All-Star Weekend is coming to San Francisco, and in celebration, Jordan Brand hosted an all-out drone show featuring iconography from the brand. "The sky is the new billboard!": the Internet reacts to the unofficial kick-off for the upcoming celebrations. The brand put on a dazzling light show using drones over the Bay Bridge and lit up the California night sky.

The show was an homage to the 40th Anniversary of Air Jordan 1, achieved using 1,200 drones that took off from Treasure Island, creating iconography synonymous with the popular brand. The sneaker was first released in 1985 by Nike and has since amassed a worldwide following, with drops selling out within minutes. However, the brand is not just about the sneakers; it's a lifestyle emanating from Michael Jordan's impact and legacy.

The images featured in the drone show included a detailed rotating sneaker, the number 23 (Michael Jordan's number in the Bulls), and a luminescent red Jumpman logo.

This year marks the first time the All-Star game will be hosted in San Francisco, while it's the third time it's taking place in the Bay Area, hence the Bay Bridge showcase, which connects the cities of San Francisco and Oakland.

More fan reactions

Fans all over social media expressed their amazement and excitement over the light show as well as the events lining up the weekend. Some even expressed regret at not being able to witness the light show or the game live. They expressed their delight with these statements:

One user said:

It’s happening. The sky is the new billboard! - @Bk_couture on X

While another commented:

One of the coolest things I’ve seen in a while. Drones > any plane signage, blimp, billboard, anything … - @tim_curranmedia on X

Netizens also expressed their fear of missing out the all-star game:

I'm gonna have so much FOMO while the all-star game is in the Bay this weekend....no excuses i shouldve been there. - @SpudtheKid on X

They were also shocked by the general flamboyance

I usually ain't impressed by too much...but... - @Ryan19206710498 on X

The 74th NBA All-Star Game will occur on February 16, 2025, at the Chase Center in San Francisco.