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Pierre Gasly, the F1 driver, has been announced as the newest Gentleman global ambassador for Givenchy Beauty's line of men's fragrances.
The announcement was made on Givenchy Beauty's official Instagram handle, where Gasly expressed that he was ''thrilled'' to be the new ambassador. The caption read:
“I am very honored to be associated with Givenchy Beauty with which I share fundamental values such as audacity, respect, and commitment.”
Seeing the announcement on Givenchy's Instagram account, the audience couldn't handle the surprise and the excitement. One fan commented on the post saying:
“The collab we didn’t know we needed in 2025”
Disclaimer: This article contains the writer's opinion. Reader discretion is advised.
Fans are thrilled as Pierre Gasly becomes the new Givenchy beauty ambassador
A few days before the announcement, Givenchy Beauty's official Instagram account started posting about the new addition to their perfume line, called Gentleman Society: Eau de Parfum Ambrée.
Following the announcement, they also posted a reel featuring Gasly. The reel shows Gasly using the new perfume. The perfume is said to have a blend of Narcissus, Vetiver, and Tasuki Vanilla with notes of leather, sandalwood, and tobacco.
Romain Spitzer, Givenchy Parfums CEO also commented on Pierre being appointed as the new global ambassador. He said:
''Pierre Gasly is a major athlete who is as talented as he is inspiring.''
“His striving for excellence, visionary approach, energy and natural elegance all perfectly capture the Gentleman Givenchy universe.
He continued:
“We are delighted that he is joining us as an ambassador and look forward to his embodiment of the new Gentleman Society fragrance, set to be released this year.”
Just after the reveal was made through reels and posts, fans expressed their anticipation. Some wrote:
Omg pierre gasly!!- one user (@katarainnaa) wrote.
That's definitely a big gaSLAY! 🤩- another fan (@eliza_eulalia) added.
Pieeeerrreeee Gassssslyyyyyy (imagine in Danny Ric's voice) 🔥🔥(@unnatinatha) wrote.
Gasly made his Formula 1 debut in 2017 at the World Championship during the Malaysian Grand Prix that year.
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In October 2024, Givenchy Beauty's parent company, LVMH, announced their ten-year partnership with Formula 1. Hence, Pierre Gasly's announcement as an ambassador is part of a bigger trend.
However, Givenchy Beauty is not the only brand involved in motorsports. Many other companies, like Charlotte Tilbury, are recognizing its popularity and using it to promote their products.
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