"I am so happy for my wife..." Prince Harry praises Meghan Markle’s As Ever brand success

In an exclusive cover story for People published on April 15, Prince Harry praised his wife Meghan Markle publicly for the success of her brand, As Ever.

Meghan Markle launched her lifestlye brand As Ever on March 4, 2025, when her Netflix show With Love, Meghan premiered. The lifestyle brand sells everything from vegan jams to tableware to face serums. The first products officially came out on April 2, and were sold out in less than an hour.

Praising his wife, Prince Harry said:

"I am so happy for my wife and fully support absolutely everything she's done and continues to do. I'm incredibly proud."

This isn't the first time Prince Harry has shown support for his wife. He also made a brief appearance on With Love, Meghan, during a celebratory brunch. In the show, Prince Harry can be seen arriving before the two share a quick kiss. Harry tells her:

"You did a really great job. I love it."

Meghan has been exploring the world of business lately, ever since her Netflix show released on March 4, 2025. The actress also recently launched a Lemonada Media podcast, titled, Confessions of a Female Founder, which premiered on April 8.

More about Prince Harry's wife, Meghan Markle's lifestyle brand, As Ever

Meghan Markle launched her lifestyle brand on March 4, 2025, during the premiere for her Netlix show, With Love, Meghan. Markle has been considering the move for a while, and had first teased the brand in March 2024 with a different name — American Riviera Orchard. The name was inspired by the couple's neighborhood, American Riviera, in Montecito, California.

On February 18, Meghan announced on social media that her brand would be called As Ever, since she didn't want to limit her products to items made only in Santa Barbara. In the video, she says:

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"Last year, I had thought, 'You know what, American Riviera. That sounds like such a great name. It's my neighborhood. It's a nickname for Santa Barbara.' But it limited me to things that were just manifactured and grown in this area."

As Ever's first launch on April 4 included their seasonal collection with items like a raspberry spread in a keepsake container, wildflower honey, a crepe mix, a shortbreak cookie mix, three types of tea, and flower petal sprinkles. The collection was sold out online in an hour since its drop.

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