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Kendrick Lamar’s Super Bowl halftime show has been the talk of the town since it aired. However, his performance seems to have broken Michael Jackson’s 1993 performance record. As per reports, Lamar’s Super Bowl halftime performance has become the most-watched one, with 133.5 million viewers.
According to Billboard, more people watched Kendrick Lamar's performance than the game. The news was shared by Jay-Z’s entertainment company, Roc Nation, which took to its Instagram on February 11, 2025, to write:
“We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers.”
Kendrick Lamar made history as the first solo rapper to headline the Halftime Show, surpassing the viewership of Michael Jackson’s iconic 1993 performance, which had 133.4 million viewers.
Billboard reported that his show attracted more viewers than last year’s headliner, Usher, who drew 123.4 million. Lamar's setlist included hits like "Squabble Up," "Peekaboo," "Luther" with SZA, "TV Off," and his Grammy-winning song "Not Like Us."
FOX Sports PR shared an X post on February 11, 2025, stating that the Super Bowl LIX got 126 million viewers. The post reported that Super Bowl LIX set a new record for viewership across multiple platforms, including Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties.
The game reached a peak audience of 135.7 million viewers between 8:00 and 8:15 pm ET in the second quarter. Streaming numbers also hit an all-time high, with 14.5 million viewers tuning in through NFL digital platforms and Tubi, which accounted for 13.6 million of those viewers.
It was Kendrick Lamar’s idea to have Uncle Sam during the Super Bowl halftime performance
In an interview with Entertainment Tonight on February 10, 2025, executive producer of the Super Bowl show Jesse Collins revealed that the idea of having Samuel Jackson during the performance was initially Kendrick Lamar, TDE’s Dave Free, and Mike Carson’s idea. He said:
“That’s their whole creative team and they knew that they wanted from the beginning they wanted this thing to have a narrative and then they just went out and got the best narrator for this that they could and that’s of course Uncle Sam.”
He praised Serena Williams’ cameo appearance and the crip walk that she performed during Kendrick Lamar’s "Not Like Us" performance. Collins said she aced the dance move like she did before. He added:
“She came in, one day a rehearsal on the field and she nailed it. It was great.”
Kendrick Lamar's Super Bowl halftime performance had the American flag theme, with the dancers wearing the colors. The set also resembled the game controllers, and Collins felt that it reflected the game of life. When ET’s Kevin Frazier inquired about the challenges of organizing and executing the set of the performance, Collins said:
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“Look, I think it’s one of the most complicated shows we have done because it was in quadrants starting here, there, middle, back and forth. Usually, these shows are in one place but he was moving around everywhere and so it really made it a challenge to pull it together.”
Collins felt SZA’s performance gave an “extra spice” to the performance.
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