Shadow stepped into the spotlight and owned it at CCXP 2024, when fans in São Paulo, Brazil, got an exclusive first look at two brand-new clips from Sonic the Hedgehog 3, which marks Shadow’s debut in the movie franchise. And when we say “exclusive,” we mean it—Brazilian fans were the first to witness this moment.
It makes perfect sense that CCXP would be the place for this big reveal. The event has become famous for showing exclusive movie clips and sneak peeks, making it a truly important stop on the global pop culture map.
This wasn't just another ordinary reveal—this was Shadow's moment. The anti-hero Sonic fans have been dreaming about finally appeared, bursting onto the scene with the explosive energy that only the Sonic world can create.
The first clip of Sonic the Hedgehog 3: Shadow’s explosive entrance
Sonic, Tails, and Knuckles dropped into the scene and, while explosions rocked the landscape, with debris flying everywhere, Sonic—true to his character—couldn't resist throwing in a witty one-liner to lighten the atmosphere:
“Are we chasing Godzilla or Hello Kitty?”
The tension built as they navigated the destruction, and then it happened—Shadow emerged from the flames, calm, poised, and every bit as dangerous as fans imagined.
"You’re a colorful bunch," he said with disdain.
Shadow instantly shut down Sonic’s attempt at camaraderie, when he pointed out their resemblance:
“I don’t look like you. You look like me.”
Thus, the tone was set. Shadow wasn’t here to make friends.
The scene quickly escalated into action as Knuckles charged at Shadow, only to be countered with a single, effortless move. A confident Sonic shouted to his team:
"He can't take all of us at once!"
However, it did not take long for Shadow to prove him wrong, with a mix of teleportation, precision, and raw power—defeating all of them effortlessly. After that, Shadow jumped onto a motorcycle, launching into a high-speed chase through the city.
Sonic gave pursuit, but Shadow's precise control and calculated moves kept him firmly ahead. The tension reached its breaking point when Shadow delivered a cutting line:
"The more you talk, the harder I want to hit you."
After this, fans witnessed a dramatic midair collision that plunged the entire city into darkness. From this single clip, fans and newcomers alike could see that Shadow is here to set an entirely new standard for intensity in the Sonicverse.
The second clip of Sonic the Hedgehog 3: chaos meets comedy
The second clip took a lighter turn, bringing fans back to Sonic’s trademark humor and family dynamics. Tom and Maddie were shown enjoying normalcy on a quiet day at home, knitting and baking bread when Sonic, Tails, and Knuckles burst in with a “top-secret mission.”
The mission? Infiltrate Gun Headquarters, a heavily guarded facility with traps that could incinerate anyone who dared step inside. Sonic, true to form, broke the tension with a quip:
“Can’t we just get Tom Cruise to do this?”
The humor carried through as the group traveled to London, with Sonic zipping past landmarks like the Abbey Road crosswalk and Buckingham Palace, throwing out a cheeky:
“Which way to Hogwarts?”
But the humor was quickly balanced by tension when the Robotniks appeared, throwing the mission into chaos. The clip ended with a mix of action and comedy that perfectly encapsulates why the Sonic franchise remains so beloved.
CCXP: where the global spotlight shines on Brazil
The reveal of Shadow was a delight for fans of the franchise present at the CCXP. For Brazilian fans, the experience was even sweeter. Being the first to see these new clips was a privilege that cemented the CCXP’s increasing importance on the global stage.
From its humble beginnings in 2014, the convention has grown into one of the largest pop culture events in the world. Studios know that Brazilian audiences are some of the most passionate in the world, and giving them exclusivity like this only solidifies the event’s reputation as a launchpad for major reveals.
While Sonic the Hedgehog 3 races into theaters worldwide on December 20, Brazilian fans have an extra reason to celebrate: the movie debuts locally on December 25, as a special Christmas treat.
In the world of Sonic, speed is everything—but for fans in Brazil, waiting five extra days is a small price to pay for a premiere that promises to be unforgettable.