Planned Parenthood is using the hype around the Wicked movie to its advantage. The agency took to social media to share new Wicked-theme posters, and the caption reads:
"If you're experiencing wicked sexual and reproductive health care concerns, Planned Parenthood health centers are holding space to help — even if your p***y's green.”
Across the poster, a simple question rests:
"Is your discharge green?"
However, the post may not have drawn the reactions it expected. The internet has since gone ballistic, with many dubbing the campaign cringe-worthy. Here's what one user noted:
"Excuse the hell out of me! Cringe is not even the word!"
Others agreed:
"i’ve never seen a movie have the cultural impact that wicked has," one user stated.
"not them trying to cram like 5 memes into one," another joked.
"what did i just read," someone else exclaimed in disbelief.
"B**** they KNEW not to use the movie version of this poster," someone else pointed out.
The comments didn't end there:
"I’m upset I read this," one user joked.
"I want to know who got paid to make that post," another tweeted.
"DO NOT. LET. CYNTHIA SEE THIS," someone else declared.
"Cynthia Instagram story incoming," a fourth person jested.
Several more scrutinized Planned Parenthood for its cavalier approach to the situation.
Cynthia Erivo calls the photoshopped Wicked photos circulating online "the wildest, most offensive thing"
While the Wicked poster may have come out only recently, trolls online have already begun circulating photoshopped images of the same. In the original, Ariana Grande’s Glinda can be seen whispering into Erivo’s Elphaba's ears, a nod to the original Broadway image. However, in the Universal poster, Elphaba's cap is lifted higher to show Erivo's eyes.
In the photoshopped poster, her cap tilts lower to cover Erivo’s eyes, and her green lips are changed to red. Erivo, however, found the changes disrespectful. She took to Instagram recently to share one of the photoshopped images, and her caption read, as reported by Variety:
"This is the wildest, most offensive thing I have seen equal to that awful AI of us fighting, equal to people posing the the question ‘is your p—- green? None of this is funny. None of it is cute. It degrades me. It degrades us.”
She went on:
"The original poster is an Illustration. I am a real life human being, who chose to to look right down the barrel of the camera to you, the viewer …because, without words we communicate with our eyes. Our poster is an homage not an imitation, to edit my face and hide my eyes is to erase me. And that is just deeply hurtful.”
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Wicked dropped in theatres this November 22. The film is a two-part series, the latter of which will come out in 2025.
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