“I saw this and did 5 backflips”: Fans get excited as Kanye West announces his new album, Bully

Kanye West is set to release a new album called BULLY (Image via David Shankbone/Wiki)
Kanye West is set to release a new album called BULLY (Image via David Shankbone/Wiki)

Kanye West left fans excited this Monday as he revealed the name of an upcoming album called Bully. As per News 12 WDEF, the rapper made the big announcement on September 28, 2024, while performing at the Wuyuan River Stadium in Haikou, China.

Adding to the excitement of the forthcoming album, Kanye debuted a new song - Beauty and Beast - while performing at the venue in China. Before starting the set, the rapper announced:

“I got a new album coming out. The album’s called ‘Bully,’ and this song is called ‘Beauty and the Beast.’”

Kanye West took to Instagram this Tuesday, September 30, 2024, and seemingly confirmed the project with a cryptic post followed by the caption 'BULLY.'

The rapper's fans didn't hold back from sharing their excitement about the new project and commented:

“I saw this and did 5 backflip," a fan commented on the Instagram post
A netizen reacts to the cryptic post confirming West's album (Image via Instagram / @ye)
A netizen reacts to the cryptic post confirming West's album (Image via Instagram / @ye)

Others seemed to share the feelings as they commented words of appreciation and looked forward to the album:

"Drop the album ye we love you❤️," commented on fan
"GOAT IS BACK," cheered another fan
"We had wonderful nights in Haikou! Looking forward to your new album❤️," commented a fan who seemingly joined the rapper's September 28 concert in China

Some of the users appeared to be expecting Bully to be delayed like Kanye West's previous albums, while others just wanted it to be better and commented:

"We know ts ain’t dropping ye," commented one user
"stop fuc*ing bullying me and drop the album," said one commenter
"this isn't the real Kanye anyways," claimed another user
"Please be better than vultures 2🙏," requested one Instagram user

All we know so far about Kanye West's Bully album

Kanye West's upcoming project, Bully, is expected to be his tenth studio album and will follow in the footsteps of Donna, which came out in August 2021.

The latest track - Beauty and Beast - that Kanye debuted at the Monday concert in China is speculated to be one of the singles from the new album. The track seems to be a heartfelt message from the rapper directed at fans and features the verses:

“I still think about it every night and day to try to stay away, to keep my audience / Don’t take this disrespect, I’m sitting here trying to redirect.”

Kanye West's longtime collaborator and record producer, Mike Dean, made a big revelation about Beauty and Beast on September 28. Dean reportedly claimed that the track was a leftover from Ye's 2021 album, Donna.

As of this writing, Kanye has yet to hint at a tentative release date for Bully and has been keeping most details about the album under wraps. Seemingly used to the delay in the rapper's albums, some of Ye's fans and critics are not expecting Bully to drop anytime soon.

Kanye West had fans agitated recently with the long delays in the release of the collaborative albums Vultures and Vultures 2 with Ty Dolla $ign.

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While Vultures was slated for a release in mid to late 2023, it was pushed back to 2024 and finally dropped on February 10. The Vultures 2 album, on the other hand, was set to be released on March 8, 2024, but was delayed by five months and came out on August 3.

Irrespective of the delays, the two albums received positive response from fans nationwide.

Kanye West's Vultures sold over 148,000 album-equivalent units in the opening week and debuted at the top of the Billboard 299 chart. Vultures 2 sold over 107,000 album-equivalent units in the first six days and debuted at no. 2 on the Billboard 200 chart.


Fans can expect Kanye West to share more details about Bully in the coming months. The rapper, currently on a world tour to support Vultures and Vultures 2, may also preview other tracks from the album at different concerts.

Ye began his global tour on June 22 in Toronto and is set to cover shows in major cities across Canada, the U.S., Mexico, the U.K., Europe, UAE, Australia, and Asia. He will wrap up the outing next year in Australia.

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Edited by pshmueni