How Rachel Zegler's actions hurt Disney more than any competition ever could

5) Budget woes and high stakes

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With a reported budget of over $300 million, Snow White is one of Disney’s most expensive live-action projects. The marketing alone has cost an estimated $100 million. Such a massive investment requires the film to be a global box-office hit, but the current backlash makes that seem unlikely. If the film flops, it could be one of Disney’s biggest financial failures. Industry experts are already comparing it to past disasters like John Carter. The sheer scale of the budget underscores the risks Disney is taking and raises questions about whether this remake was worth the gamble.

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