9) The role of social media in the backlash

Social media has amplified the backlash against Snow White. Rachel Zegler’s controversial remarks, clips from interviews, and fan criticisms have gone viral on platforms like X and Instagram. Hashtags calling for boycotts have trended repeatedly, with many users sharing memes mocking the film’s changes. Platforms like YouTube have become battlegrounds, with the trailer’s massive dislike ratio serving as a stark indicator of public sentiment. Social media’s power to shape narratives has made it harder for Disney to control the damage. Instead of building hype, online platforms have become a space for fans to voice frustration and anger.
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