How Rachel Zegler's actions hurt Disney more than any competition ever could

Sayan
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Rachel Zegler (Photo by Jeff Spicer/Getty Images)

Rachel Zegler who was once celebrated as a rising star in Hollywood now finds herself at the center of a heated debate surrounding Disney’s live-action Snow White. With a staggering $300 million budget riding on the film, Disney’s gamble seems to be on shaky ground. From Zegler’s divisive remarks about the original 1937 classic to her controversial political opinions, the backlash has been relentless. Fans have questioned her casting, the modernized storyline, and even the film's excessive CGI. The boycotts grow louder as criticism mounts and Disney faces the daunting possibility that its new Snow White might become one of its biggest flops ever.

1) The legacy of Snow White and its risks

Rachel Zegler (Photo by Cindy Ord/MG24/Getty Images for The Met Museum/Vogue)
Rachel Zegler (Photo by Cindy Ord/MG24/Getty Images for The Met Museum/Vogue)

Disney’s original Snow White was a cultural milestone that set the foundation for Disney as a company and was revolutionary for its time. Tampering with such a classic comes with high stakes. Critics and fans alike have questioned the need for a remake, especially one that changes key elements of the beloved story. Many argue that updating Snow White to fit modern sensibilities risks alienating the original fanbase. Disney’s attempt to modernize the narrative has faced backlash, with purists calling the remake unnecessary and out of touch with the essence of the original.

2) Rachel Zegler’s casting and controversial remarks

Rachel Zegler (Photo by Pascal Le Segretain/WireImage for Christian Dior)
Rachel Zegler (Photo by Pascal Le Segretain/WireImage for Christian Dior)

Rachel Zegler was announced as the new Snow White to mixed reactions. While some praised her acting chops from West Side Story, others questioned if she fit the iconic role. The backlash intensified after Zegler criticized the original 1937 film, calling it outdated and problematic. She dismissed the love story and described the prince as a stalker, alienating fans who cherished the original. Zegler’s comments sparked debates about respect for legacy and whether she understood the importance of the character. Many believe her public statements have done more harm than good in building excitement for the remake.

3) Political controversy and public boycotts

Rachel Zegler (Photo by Mike Coppola/MG24/Getty Images for The Met Museum/Vogue)
Rachel Zegler (Photo by Mike Coppola/MG24/Getty Images for The Met Museum/Vogue)

Zegler’s political statements added fuel to an already raging fire. After Donald Trump’s re-election, she expressed frustration on Instagram, calling Trump supporters hateful and wishing they “never know peace.” Her words went viral, drawing harsh criticism from Trump supporters and conservatives. Calls to boycott the film quickly gained momentum, with many accusing Disney of tolerating divisive rhetoric. Critics compared the backlash to Disney’s firing of Gina Carano, calling out the company’s perceived hypocrisy. Zegler’s remarks have turned what should have been a family-friendly film into a political lightning rod, further polarizing potential audiences.

4) The trailer’s negative reception

Rachel Zegler (Photo by Tristar Media/WireImage)
Rachel Zegler (Photo by Tristar Media/WireImage)

When the trailer for Snow White dropped, it wasn’t met with the excitement Disney likely anticipated. Instead, it received over a million dislikes on YouTube, with viewers criticizing its heavy use of CGI, uninspired visuals, and what many saw as an overly dark tone. Fans took issue with the portrayal of the Seven Dwarves, who were changed to diverse magical creatures, sparking accusations of unnecessary “wokeness.” Comments flooded social media, mocking the film’s lack of charm and accusing Disney of ruining the classic. The negative reactions hinted at the challenges Disney would face convincing audiences to embrace the new vision.

5) Budget woes and high stakes

Rachel Zegler  (Photo by Jeff Spicer/Getty Images)
Rachel Zegler (Photo by Jeff Spicer/Getty Images)

With a reported budget of over $300 million, Snow White is one of Disney’s most expensive live-action projects. The marketing alone has cost an estimated $100 million. Such a massive investment requires the film to be a global box-office hit, but the current backlash makes that seem unlikely. If the film flops, it could be one of Disney’s biggest financial failures. Industry experts are already comparing it to past disasters like John Carter. The sheer scale of the budget underscores the risks Disney is taking and raises questions about whether this remake was worth the gamble.

6) Modernizing the story is a double-edged sword

Rachel Zegler (Photo by Tristar Media/WireImage)
Rachel Zegler (Photo by Tristar Media/WireImage)

Disney’s decision to reimagine Snow White as a story about empowerment and leadership rather than romance has been polarizing. Rachel Zegler described the new Snow White as a “fearless leader” rather than someone “dreaming of true love,” which resonated with some but angered others. Critics argue that the updates feel forced and stray too far from the original’s charm. Many see the changes as unnecessary pandering to modern audiences, diluting the timeless elements that made the story a classic. This divide has left Disney in a tough spot, struggling to balance progressiveness with staying true to its roots.

7) The clash of political opinions behind the scenes

Rachel Zegler (Photo by Jeff Spicer/Getty Images)
Rachel Zegler (Photo by Jeff Spicer/Getty Images)

Reports of tensions between Rachel Zegler and Gal Gadot, who plays the Evil Queen, added another layer of controversy. Allegedly, the two actresses clashed over political disagreements, particularly surrounding the Israel-Hamas conflict. While details remain vague, the reported feud sparked public speculation about whether these disagreements impacted the film’s production. This behind-the-scenes drama further alienated fans, who feel the focus has shifted from the movie’s quality to its stars’ political stances. For a project already under heavy scrutiny, these tensions have added to the perception that the production was chaotic and mismanaged.

8) Comparison to past Disney flops

Rachel Zegler (Photo by Dave J. Hogan/Getty Images)
Rachel Zegler (Photo by Dave J. Hogan/Getty Images)

Disney has a history of high-profile flops, from John Carter to The Lone Ranger. Critics are drawing parallels between those box-office failures and the growing negative buzz surrounding Snow White. Both past failures involved massive budgets, troubled productions, and poor audience reception, eerily similar to what Snow White is experiencing. These comparisons have fueled speculation about whether Disney learned from its past mistakes or is doomed to repeat them. If Snow White follows the same trajectory, it could mark another financial and reputational hit for the studio at a time when its live-action remakes are already losing steam.

9) The role of social media in the backlash

Rachel Zegler (Photo by Dave J. Hogan/Getty Images)
Rachel Zegler (Photo by Dave J. Hogan/Getty Images)

Social media has amplified the backlash against Snow White. Rachel Zegler’s controversial remarks, clips from interviews, and fan criticisms have gone viral on platforms like X and Instagram. Hashtags calling for boycotts have trended repeatedly, with many users sharing memes mocking the film’s changes. Platforms like YouTube have become battlegrounds, with the trailer’s massive dislike ratio serving as a stark indicator of public sentiment. Social media’s power to shape narratives has made it harder for Disney to control the damage. Instead of building hype, online platforms have become a space for fans to voice frustration and anger.

10) The hypocrisy debate of Gina Carano vs. Rachel Zegler

Rachel Zegler (Photo by Araya Doheny/WireImage)
Rachel Zegler (Photo by Araya Doheny/WireImage)

The controversy has also reignited debates about Disney’s handling of political controversies among its stars. Critics have pointed out that Disney fired Gina Carano from The Mandalorian for her conservative-leaning comments, while Rachel Zegler has faced no apparent repercussions for her anti-Trump statements. This perceived double standard has fueled accusations of hypocrisy, further dividing audiences. Many argue that Disney’s selective approach to addressing political controversies undermines its credibility. For a studio that markets itself as inclusive and family-friendly, these accusations are damaging and have likely contributed to the growing resentment toward the company and the film.

11) Cultural sensitivities and the Seven Dwarfs

Rachel Zegler (Photo by Ernesto Ruscio/WireImage)
Rachel Zegler (Photo by Ernesto Ruscio/WireImage)

One of the most controversial elements of the Snow White remake has been the portrayal of the Seven Dwarfs. Disney’s decision to replace the dwarfs with diverse magical creatures sparked backlash from multiple angles. Advocacy groups criticized the move as a dismissal of representation for people with dwarfism, while traditionalists saw it as a departure from the original story. Peter Dinklage’s earlier criticism of the 1937 depiction added to the debate. The changes, meant to modernize the plot, have instead alienated both inclusivity advocates and fans of the classic, creating yet another PR problem for Disney.

12) Rachel Zegler’s public apology: Too Little, Too Late?

Rachel Zegler (Photo by Jed Cullen/Dave Benett/WireImage)
Rachel Zegler (Photo by Jed Cullen/Dave Benett/WireImage)

In response to the backlash over her political comments, Rachel Zegler issued a public apology, admitting she “let her emotions get the best of her.” While some appreciated the gesture, others saw it as insincere and too late to undo the damage. Critics argued that the apology felt like a PR move, especially since the boycott campaigns had already gained momentum. For Disney, Zegler’s apology might not be enough to rebuild trust with the alienated audience. Her earlier remarks continue to circulate on social media, and the perception of her as a divisive figure remains a significant obstacle.

13) The financial fallout for Disney

Rachel Zegler (Photo by Cindy Ord/MG21/Getty Images)
Rachel Zegler (Photo by Cindy Ord/MG21/Getty Images)

With Snow White reportedly costing over $300 million, the financial stakes couldn’t be higher. If the film fails at the box office, it could mark one of the biggest losses in Disney’s history. The ongoing backlash, coupled with the lackluster response to the trailer, suggests the film might struggle to recoup its costs. Disney’s reputation is also on the line, as another high-profile failure could signal broader issues with its live-action strategy. Investors and fans are watching closely, and a poor performance could lead to deeper scrutiny of the company’s decision-making and future projects.

14) Can Disney recover from the backlash?

Rachel Zegler (Photo by Dave J. Hogan/Getty Images)
Rachel Zegler (Photo by Dave J. Hogan/Getty Images)

As Snow White inches closer to its release, Disney faces an uphill battle to salvage the project. Some industry insiders suggest sending the film straight to Disney+ to minimize losses, while others call for a more aggressive marketing pivot. Whether Disney chooses to address fan concerns or stay the course, its handling of Snow White will likely set a precedent for future remakes. The stakes are high not just for the film but for Disney’s brand as a whole. If the backlash isn’t addressed effectively, Snow White could become a cautionary tale for how not to handle a legacy.

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Edited by Apoorva Jujjavarapu