It Ends With Us star Blake Lively is now a big topic of discussion online, with fans supporting her in her legal battle against Justine Baldoni, her co-star and director in the film. Lively has filed a legal complaint alleging sexual harassment, and claimed Baldoni and others have resorted to unfair and planned methods to hurt her reputation and damage her career.
A report in The New York Times showed messages suggesting Baldoni wanted to "bury" Lively's professional life, which has made people worry about the bad behavior in the movie industry. Blake Lively, who is known for her firm beliefs in safe work environments and having control over her creative projects, has gained respect for not backing down.
People on social media shared their thoughts, showing they were upset about the effort to make Blake Lively look bad. This situation made people think of other times when women in Hollywood were unfairly targeted. The issue has started conversations about sexism and unfair treatment in the movie business.
Lively's fans have praised her for being professional and strong, seeing her as someone who stands up against problems in the entertainment world. They have lauded the actress for being brave and speaking out against bad behavior in Hollywood, saying this makes her a strong and honest role model.
Here are some fan reactions on X (formerly Twitter):
A fan expressed respect for Lively, for of the way she had exposed the PR firm Baldoni had reportedly hired too tarnish the actress' image.
"Blake Lively has my eternal respect for exposing that PR firm and Justin Baldoni’s calculated smear campaign against her." — @drugproblem
People have talked extensively about the way PR companies try to change how the public sees things. Many said this happens often.
"The way I mostly gave up... trying to explain to people how it’s not just random bots but companies." — @Dawn_Beth
Some people criticized Blake Lively, but her fans were quick to defend her, saying such critics didn't know what they were talking about.
"Blake is the problem here." — wrote @LynneShasta40
This was sharply rebuffed by @drugproblem, who said,
"Geriatric and ignorant people like you are the bigger problems."
Many people said stronger rules to stop coordinated PR manipulation was needed, which they see as a questionable practice that hurts honest discussions.
"Astroturfing like that should genuinely be illegal." — @childlesscatgrl
Fans noticed small clues, such as how cast members interact on social media, which they believed showed quiet support for Blake Lively.
"The whole cast didn’t follow him and stuck with Blake. That to me speaks volumes." — @lucyfrmearth
Hollywood's dark history of PR tactics
The accusations against Justin Baldoni and his PR team have brought attention back to Hollywood's history of using secretive PR tactics. Baldoni allegedly sought the help of veteran Hollywood publicist Melissa Nathan. PR tactics are used to control stories, involve anonymous accounts or paid firms to share specific messages.
Negative PR is a common trait in today's digital world, where false information spreads quickly, making it hard for those affected to fix the harm. Some people believe these methods take advantage of prejudices, like sexism, to make women seem less believable.
Although companies say they follow the rules, secret papers, and insiders often show they work systematically toward damage reputations and kill careers. Supporters want more openness and responsibility, asking those who watch over the industry to punish companies that use such tricks.
The impact on Blake Lively’s career and Hollywood dynamics
Blake Lively's actions during the controversy show her dedication to making Hollywood a safer and more ethical place. Her choice to take control of the movie It Ends With Us and have Sony pick her version over Baldoni's shows her strength and determination. Of course, her status in Hollywood has helped.
By not promoting the film with Baldoni, she made it clear she doesn't support harmful behavior. This situation also reflects changes in how power works in Hollywood, with stars like Blake Lively standing up to powerful people more often.
It shows how important it is for everyone involved in making a movie to work together and support each other, in the way Blake Lively's coworkers helped her. This situation can be used as an example of how public attention can push for changing the old, toxic ways of doing things.
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It Ends With Us was already available to rent or buy on Prime Video. Now, fans can watch the movie on Netflix.
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