A tweet from United Airlines with their reaction to Kendrick Lamar’s Super Bowl Halftime performance is doing the rounds. The rapper’s performance sent waves across social media during the event at Caesars Superdome in New Orleans, Louisiana.
During his stint, Lamar performed a medley of his hits, including Squabble Up, Humble, DNA, Euphoria, and All The Stars, among many more. However, when he sang his track Not Like Us, the crowd went berserk, and it became a clear highlight of the show.
"I want to play their favourite song... but you know they love to sue," Lamar said during his performance.
His clip from the big game event was widely shared on social media platforms. United Airlines joined the online conversation surrounding the 37-year-old rapper’s Super Bowl performance by reposting a clip from the NFL on X on February 10, 2025.
The clip featured Lamar walking in a circle as he sang Not Like Us. Within minutes, the post went viral and went on to garner 11.7 million views, with 93K likes, 639 comments, and 10K reshares. One of the fans reacted with:
“Best airline tweet maybe ever?”
People praised the airline’s social media team, while some others took the chance to share their grievances with the airline.
How the netizens react to United Airlines’ post featuring Kendrick Lamar?
United Airlines' post received mixed reactions from the users. Even McDonald’s jumped to the comments section to share their views. Some users found the tweet hilarious and added their take on it.
“seriously i can never catch up.” McDonald’s reacted.
“Me walking around the baggage claim looking for a bag of mine you lost.” A user joked while sharing his grievance with the team.
“High five to your socials team for this. Thank you for the laugh.” One person commented.
“My hot pocket in the microwave looking at me like” Another user joked.
“Social team cooked. Somebody deserves a raise.” A fifth user demanded.
“Raise alert!!!! Someone needs a raise!!!!” Another added.
“This is soooo funny….but also I haven’t gotten an update on my refund on my flight from you guys and it’s been over a month” said one user, who also took the opportunity to blame the airlines.
The Super Bowl event also included appearances from the actor Samuel L. Jackson (who was dressed up as “Uncle Sam”), R&B singer SZA, and even legendary tennis star Serena Williams. DJ Mustard also joined Lamar for the final song, TV off in which Lamar yelled the now iconic, “Mustaaaaaaaaaaaaaaaaarrrd!”
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Kendrick Lamar’s Not Like Us became one of his signature hits. The song reached number one on the Billboard Hot 100. It not only broke the streaming records on Spotify but also won him the Record of the Year and the Song of the Year awards at the 67th Grammy Awards held on Sunday, February 2, 2025.
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