5) Mary-Kate and Ashley Olsen

Household names in the 90s, Mary-Kate and Ashley Olsen starred in Full House and a string of teen movies. Today, they have abandoned acting altogether for careers in fashion design and a more minimalist, high-fashion aesthetic that could hardly be more starkly opposed to their bright, bubbly image from their youth. Though both still wear relatively low-key, monochromatic ensembles, Mary-Kate is especially elusive and reclusive.
They have kept themselves away from the prying eyes of stardom, subtly yet profoundly transforming them in such a way that they have built mystery around their brand and personal life while imbibing into themselves what they call "fashion icons".
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